In 2014, the company moved into carbonates, launching Nudie & Soda targeting health-conscious consumers with ##% real fruit and ##% less sugar than other non-cola diet carbonates available in the country.
In 2013, Nudie Foods Australia launched a "Kids Nudie" range, with packaging that featured games, jokes and activities.
Nudie Foods Australia has invested heavily in innovation, launching new products in line with changing consumer demands.
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Nudie Foods Australia Pty will continue to capitalise on its brand's health credentials, with products made using Australian ingredients that are free of preservatives and additives. The company will consider expanding overseas over the outlook period for farther growth and exposure of its brand. Nudie Foods Australia Pty is scoping potential locations where its products would add value to clients.
Euromonitor International Local Company Profile are a incisive compilation of information decrypting the strategic plan adopted by a company. Find main contact details, company backgrounds and competitors' strategies with the help of this set of company portraits.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Focus, Juice, Rtd (ready to drink) coffee, Rtd (ready to drink) tea, Sports and Energy Drinks.
Data coverage: market values (historic and estimations), number of company shares and market shares.
Get an in-depth picture of the Soft Drinks market;
Point out growth segments and apprehend elements driving change;
Comprehend the competitive environment, the segment's main actors and major brands;
Use 5-year projections to apprehend how the segment is forecasted to change.
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