1. Market Research
  2. > Retail Market Trends
Perspective: NRF Showcases Omni-Channel Retail Readiness

Perspective: NRF Showcases Omni-Channel Retail Readiness

  • March 2015
  • 9 pages
  • ID: 2761002
  • Format: PDF
  • IDC


Table of Contents

Retail's BIG Show 2015, held by the National Retail Federation (NRF) in New York earlier this month, proved IT vendors are now ready to deliver applications and systems that meet omni-channel business needs.

Demand from retailers for IT that can help them tackle the challenges of engaging the customer via multiple touch points, while creating and executing on a single coherent and efficient strategy, is mainstream now. Retailers that sought these solutions at the inception of the concept discovered that they were at the very bleeding edge of implementing omni-channel, but NRF 2015 proved to be a backdrop against which IT vendors showcased their latest industry solutions built for omni-channel.

In our 2009 IDC Worldwide Retail Predictions, IDC Retail Insights introduced the term omni-channel, and in the midst of the financial crisis later that year, we wrote a series of reports that outlined how retailers should reorganize and reprioritize not just to survive but thrive. First, we discussed how -- from a consumer's perspective -- shopping had changed, dictating a new retail business strategy. By the time we described our experience of the 2010 NRF BIG Show, we had already outlined a new approach to modernize retail systems architecture and business process, with the goal of enabling better service -- service that engages consumers and encourages loyalty, while streamlining and reducing overhead by centralizing and leveraging processes and data in a more customer-centric way.

There was a problem, however. Companies that had already come to the same conclusion were not able to find off-the-shelf systems ready to meet the demands of omni-channel retail. Much of the early work was custom and/or fragmented solutions that satisfied narrowly defined omni-channel needs -- not really integrated solutions built for the next-generation retailer. For example, many early mobile commerce and store operations systems have already or are currently being upgraded or replaced, with the good news that the business benefits are well worth the investment.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

The overlay approach to deploying engagement platforms will drive CSPs’ omni-channel strategies

  • $ 1499
  • March 2018
  • 6 pages

Communications service providers (CSPs) that have limited their omni-channel focus to building a presence on new channels increasingly face integration challenges and low returns on investments. Engagement ...

  • United Kingdom
  • England
  • Telecom
  • Managed Care
  • Industry analysis


Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on