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Asia-Pacific Unified Communications Market CY 2013 : Unified-Communications-as-a-Service and Mobility Solutions to be Key Market Drivers

  • March 2015
  • 205 pages
  • Frost & Sullivan
Report ID: 2795966


Table of Contents

This tracker provides an analysis of the total unified communications market in the Asia-Pacific region for the calendar year (CY) 2013. It analyzes the market trends, vendor performance, vertical market splits, and enterprise size splits.

Key Findings

•The unified communications market in Asia-Pacific recorded a total revenue of $ x billion in the calendar year (CY) 2013, thereby witnessing a x % decline compared to CY 2012.
•Although the awareness and significance of unified communications (UC) grew in 2013, there were several factors which negatively impacted the market. Some of these factors include: reduced IT budgets, changing enterprise priorities, growth of UC on a hosted model, and political disturbance and/or natural disasters in few countries.
•There was a minor decline in core UC applications’ revenue—which comprises traditional telephony, IP telephony, contact center applications, and email. These applications have either reached maturity or are close to maturity in most countries in the region. In addition, conferencing and collaboration declined again in 2013.
•Mobility and IM/presence were the fastest-growing application segments within the UC market. Vendors such as Microsoft, Cisco, Avaya, and NEC registered growth from their solutions on mobility and IM/presence.
•Developed countries such as Japan and Australia, as well as emerging markets such as China and India, witnessed declines in their UC revenues.
•Based on customers’ priorities, leading vendors have started positioning their solutions as business-outcome oriented rather than just productivity oriented.
•The affinity towards hosted/cloud-based UC puts Microsoft and Google in an advantageous position.

The key application segments and enabling platforms that form the total UC framework include the following:

•Enterprise Telephony This includes KTS, WPBX, PBX, IP-PBX systems, IP hard phones and soft phones, and digital phones.
•Unified Messaging (UM) UM includes applications that integrate the storage and accessibility of voice, fax, and email messages into a single mailbox, which can be accessed via email, telephone, Web browser, or a unified client. It also includes the sales of voice mail systems, as they form an addressable opportunity for UM solutions.
•Conferencing and Collaboration This includes audio and video conferencing infrastructure and endpoints (includes telepresence) and web conferencing software.
•Mobility Mobility includes middleware applications and soft clients who enable the delivery of corporate desktop and voice communications via mobile devices.
•Unified Client, Presence, and Integrated UC Application Unified client includes software clients that provide instant messaging capabilities and/or the ability to launch other UC applications such as IP telephony and conferencing and collaboration with presence awareness. Presence and integrated UC applications include middleware applications, which provide a real-time status indicator of a user’s ability and willingness to communicate via different communication tools within a network or enables the integration of multiple UC applications. It also includes all-in-one application servers, which provide presence, instant messaging (IM), call management, conferencing, and collaboration capabilities on one platform.
•Contact Center Applications (ACD, CTI, IVR, Outbound, Multimedia Systems) This includes product license sales of customer-facing applications in the contact center. The applications included are automatic call distributors, computer telephony integration systems, interactive voice response systems, outbound dialers, and multimedia systems. Core UC apps include: traditional telephony, IP telephony, email, and contact center apps. Non-core UC apps include: unified messaging, IM/presence, mobility, and conferencing and collaboration.

Key Notes and Assumptions

•For the purpose of this study, Frost & Sullivan analyses the total addressable opportunities for the key UC applications listed above, major market trends, and competitive landscape conditions in Asia-Pacific.
•All revenues are based on end-user prices, that is, the actual price paid by end users for the products.
•Revenue is provided in US dollars, unless specified otherwise.
•All revenue associated with system integration, maintenance, and other professional services have been excluded from this analysis.
•Only vendors that are regarded as major participants with a clearly defined UC strategy and/or significant market revenue in the key application markets will be covered under market share analysis.
•The list of vendors covered in the market share analysis is subject to change according to the evolving market landscape and vendors’ market performance.
•Only revenue from sales of customer premise equipment solutions are accounted for in this research. Other complimentary and related UC applications sold in the form of hosted services are tracked in other studies.
•Horizontal market sizes exclude revenue from sales to the service provider vertical.
•For integrated UC application servers, revenue is considered for the entire server software sales and is not apportioned to various functionalities such as presence, basic conferencing, and call management capabilities. Any additional licenses sold for conferencing or unified messaging are captured under the respective application segment markets.
•Avaya revenue includes Radvision sales for all years mentioned in the study.

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