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2015 Outlook of the Global Connected Car Market : Prognostics to Unlock a $300 Billion Market for OEMs in North America

  • March 2015
  • 66 pages
  • Frost & Sullivan
Report ID: 2832854

Summary

Table of Contents

Recap of 2014

Despite the advancements from a technology and business model perspective, telematics is still not a purchase puller in developed markets.

Consolidation of Brought-in Solutions
•Apple Carplay and Google Android Auto will provide the much needed consolidation on the brought-in smartphone solution side; developer interest, ease of implementation, and customer appeal are the pros to their entrance.
•Industry pushed solutions such as MirrorLink will have limited appeal in select markets.

Connected On-Board Experience
•Vendors, such as Nokia HERE, are improving the on-board experience by integrating the cloud with a complete suite of connected services, which is necessary to improve the performance of embedded navigation systems.
•Google, Nokia HERE, and TomTom are all examples of participants in this domain.

Focus on Driver Data
•Efforts by original equipment manufacturers (OEMs) to use the telematics/connected platform as a way to understand driving behavior and vehicle performance behavior will increase the role of Big Data analytics.
•An entire suite of aftermarket on-board diagnostics (OBDII) solutions opened up in the US market in 2013, focusing on providing diagnostics, maintenance-related solutions, and insurance benefits.

Simplifying In-vehicle Infotainment (IVI) Solutions
•Several Tier I suppliers such as Continental, Denso, Mitsubishi Electric, and Visteon have displayed infotainment concepts with intelligent driver workload management solutions.
•OEM and Tier I focus is expected to be on simplifying the IVI human-machine interface (HMI) space with innovative solutions focusing on a mix of voice and visual technologies.

Changing Telematics Business Models
•GM OnStar, Hyundai Blue Link, and BMW Assist are examples of OEMs who are changing the telematics business model into longer-term inclusive offerings for the aftersales benefits.
•The idea is to weigh the subscription revenues versus customer retention opportunities in the longer term.

Key Predictions for 2015

Frost & Sullivan believes that if OEMs can correctly position and use prognostics, they can create a self-sustaining telematics business model in the long term.

Focus on In-vehicle and Back-end Security
More than a feature-level trend, security will move into both in-vehicle and back-end protection, covering multiple areas such as over-the-air (OTA), connected services; user data protection, and virtualization to protect critical systems.

OEMs Harnessing Vehicle Data Continuously
Vehicle data ownership will belong to the OEM through customer consent; most importantly, OEMs are interested in harnessing this from a prognostics level which will have massive internal benefits.

Utilizing Cloud and Location for Multimodal Services
OEMs will focus on moving beyond location-based services to contextual, multimodal, connected services that integrate user habits and dynamically recommend information/ services.

Moving beyond the OBDII into New Business Models
OBDII participants are focusing on driving behavior management and risk analytics for UBI. Aftermarket companies are expected to come up with new business models mimicking the fleet industry.

Utilize HMI Innovations in the Age of Vehicle Automation
HMI will move beyond traditional infotainment and HVAC controls into being the crucial information and alert zone for switching between automation and driver driving mode. Output-based HMI, such as like ICD and HUD will grow

Smartphone for Access and Automation
HMI will move beyond traditional infotainment and HVAC controls into being the crucial information and alert zone for switching between automation and driver driving mode. Output-based HMI, such as like ICD and HUD will grow

New Cars Sold with Connectivity

North America (NA) is expected to continue its leadership position in the connected cars space, and with new use cases like prognostics and OTA emerging, new business models are expected to emerge in this region.
Almost x % of the new cars sold in the United State in 2014 were connected. Comparatively, this number is lower in Europe and China where connectivity use cases are still not balanced by good customer engagement models.

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