1. Market Research
  2. > Telecom
  3. > Internet Services Market Trends

Omnichannel Trend in Global B2C E-Commerce and General Retail 2015

  • March 2015
  • 52 pages
  • yStats - Global E-Commerce Intelligence
Report ID: 2837356


Table of Contents

Omnichannel Blends Online and Brick and Mortar Retail

The two major phenomena that have been softening the line between B2C E-Commerce and physical shopping experience in retail in the recent years are showrooming and webrooming. Over a half of consumers with Internet access researched products in-store before buying them online in 2014, while an even larger share searched for information online and then purchased an item in-store.

The increasing use of mobile Internet devices in physical stores is another important factor in omnichannel: shoppers use their mobile phones to compare prices online while shopping in-store, and close to a quarter of consumers surveyed last year made purchases via applications and websites on their phones while in-store.

The signs of the omnichannel trend are penetrating worldwide. South Korea and China were the worldwide leaders among selected emerging and advanced markets in terms of showrooming, while Canada and India had a substantial share of consumers engaging in webrooming. In the UK, the click-and-collect option is gaining strength, while in Russia the self-pick-up option is used in the majority of online purchases. In Germany, more than two-thirds of young tech-savvy consumers believed that the option to order online and return an item in-store was essential, while in the USA a significant share of consumers found that promotions offered online are not available in-store.

Both online and store-based retailers worldwide are adapting to the ominichannel trend. The major US retailer Wal-Mart uses its vast store chain presence to offer omnichannel options such as ship-from-store and pick-up and pay-with-cash in-store for items ordered online. Meanwhile, online pure-plays are advancing on the physical space. Groupon and eBay experimented with pop-up stores for the Christmas shopping season in Australia, and Amazon opened its first staffed pick-up and drop-off location on a university campus in the USA in 2015.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Fiber Optic Testing Equipment Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

  • $ 5795
  • Industry report
  • May 2017
  • by Transparency Market Research

Global Fiber Optic Testing Equipment Market: Overview The report covers the analysis and forecast of the fiber optic testing equipment (FOTE) market on a global and regional level. The study provides historic ...

Fusion Splicer Market by Offering (Hardware (Sheath Clamps, Electrodes, Electric ARC, CO2 Laser, Cleaver and Stripper), and Software & Services), Alignment Type (Core, and Cladding Alignment), Application, and Geography - Global Forecast to 2022

  • $ 5650
  • Industry report
  • April 2017
  • by MarketsandMarkets

“The fusion splicer market is likely to grow at a CAGR of 4.72% between 2017 and 2022” The fusion splicer market was valued at USD 570.5 million in 2016 and is expected to reach USD 762.3 million ...

Transparent Caching Market by Content Type, Software, Hardware, Service, End-user, and Region - Global Forecast to 2022

  • $ 5650
  • Industry report
  • June 2017
  • by MarketsandMarkets

“Transparent caching market projected to grow at a CAGR of 37.28%” The global transparent caching market is expected to grow from USD 876.6 million in 2017 to USD 4,274.2 million by 2022, at a Compound ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.