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ICA Sverige AB in Home Care (Sweden)

  • March 2015
  • 2 pages
  • Euromonitor International
Report ID: 2837763

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ICA will continue to favour its private label at the expense of brands over the forecast period. This will see the grocery retailer allocate a greater percentage of shelf-space to its private label at the expense of branded alternatives. ICA is increasingly advanced in its private label as attested by the launch of the laundry detergent ICA Sporttvätt. This innovator status within home care is helping to grow the appeal of ICA’s private label among Swedish consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
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* Use five-year forecasts to assess how the market is predicted to develop.


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