1. Market Research

Business Analytics Market by Software, by Deployment Type, by End User, by Vertical, and by Geography - Global Forecast to 2019

  • March 2015
  • 148 pages
  • MarketsandMarkets
Report ID: 2838360


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Business Analytics market is getting hold in the global market due to the increasing demand by businesses to get insight from huge volume of data. These data are arises due to the activities of the customers, products, competitors and through various digital channels involved in business giving rise to the big data trend. It allows the organizations deep dive into the historical and real time data and analyzes to have better insights from the past business performances and make business plans and strategies accordingly.

It allows businesses to understand the behavior and changing preferences of customer and monitor the performance of each and every resource of the organization. All this helps business to reduce gaps in the business processes by reducing errors and chances of failures. It is no longer easy for the organizations to survive in such fierce competitive environment without business analytics. To meet the customer demands and perform operations with agility, organizations are demanding the solutions to improve and enhance their business. The organizations are also taking the advancements in technology into the account, catering to which BI and data warehouse solution has tried to address such needs of the organizations, but they had certain limitations in managing and storage of unstructured and semi structured forms of data. The query tool was not sufficient enough to respond all the business queries.

BA plays an important role in helping organizations to automate their various business operations and thus reduce risks related to the errors in business operations such as supply chain management, marketing management, human resource management and others.

The increasing need for customer analytics, increasing big data trends and increasing need to analyze the change in business environment are clearly driving the BA market globally.

The major vendors such as Oracle Corporation, SAP AG, IBM Corporation, SAS Institute, Microsoft, Infor, and Tableau Software are helping large enterprises and SMBs to implement business analytics solutions to gain insight about their customers, organizations, optimize their operations and processes in a cost effective way.
The report analyzes the growth rate and penetration of BA across all regions. There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. For instance, exchange rate is one of the economic factors which are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging Asia-Pacific (APAC) regions.

The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the market into software types, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across different deployment types, user types, industry verticals and regions.
2. This report will help them better understand the competitors and gain more insights to better position one’s business. There is a separate section on competitive landscape, including end-user analysis, mergers and acquisitions, and venture capital funding. Besides this, there are company profiles of the ten major players in this market. In this section, market internals are provided that can help place one’s company ahead of the competitors.
3. The report helps them understand the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.

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