1. Market Research
  2. > Telecom
  3. > Mobile Services Market Trends

Ghana: Spectrum Auction and New License Framework Will Drive Competition and Innovation

  • March 2015
  • 27 pages
  • GlobalData
Report ID: 2838373

Summary

Table of Contents

Search Inside

Summary
'Ghana: Spectrum Auction and New License Framework Will Drive Competition and Innovation,' a new Country Intelligence Report by Pyramid Research, offers a precise, incisive profile of Ghana's mobile and fixed telecommunications markets based on comprehensive proprietary data and insights from our research in the Ghanaian market. Published annually, this presentation-quality, executive-level report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband and mobile sectors, as well as a review of key regulatory trends.

Key Findings
- In 2014, Ghana was the 22nd largest telecom services market in the Africa and Middle East (AME) region, with estimated revenue of $1.2bn, a 24.5% decrease compared with the previous year in US dollar terms. In local currency however, the sector expanded by 10.4%.

- Pyramid Research expects to see overall service revenue decline at a -0.8% CAGR in dollar terms (11.4% CAGR in local currency) between 2014 and 2019. The fixed/mobile revenue split will be heavily weighted toward mobile services over the forecast period, with the share of fixed services down by 2.2 percentage points to 96.7% between 2014 and 2019.

- The data market in Ghana remains underdeveloped by regional standards, suggesting there is significant room for growth in this segment for operators. For vendors, we anticipate significant opportunities around LTE deployments and the market for 3G and 4G devices.

Synopsis
This report provides an executive-level overview of the telecommunications market in Ghana today, with detailed forecasts of key indicators up to 2019. It delivers deep quantitative and qualitative insight into Ghana's telecom market, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Research's databases.

The Country Intelligence Report provides in-depth analysis of the following:

- Regional context: telecom market size and trends in Ghana compared with other countries in the region.

- Economic, demographic and political context in Ghana.

- The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, number portability and more.

- A demand profile: analysis as well as historical figures and forecasts of service revenue from the fixed telephony (including VoIP), broadband, mobile voice and mobile data.

- Service evolution: a look at changes in the breakdown of overall revenue between the fixed and mobile sectors and between voice, data and video from 2014 to 2019.

- The competitive landscape: an examination of key trends in competition and in the performance, revenue market shares and expected moves of service providers over the next 18-24 months.

- In-depth sector analysis of fixed telephony, broadband, mobile voice and mobile data services: a quantitative analysis of service adoption trends by network technology and by operator, as well as of average revenue per line/subscription and service revenue through the end of the forecast period.

- Main opportunities: this section details the near-term opportunities for operators, vendors and investors in Ghana's telecommunications markets.

Reasons To Buy
- This Country Intelligence Report offers a thorough, forward-looking analysis of Ghana's telecommunications markets, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.

- Accompanying Pyramid Research's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Ghana's mobile communications, fixed telephony/VoIP and broadband markets, including the evolution of service provider market shares.

- With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

- The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Ghana's telecommunications markets.

- The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors and other telecom industry players succeed in the challenging telecommunications market in Ghana.

Key Highlights
NA

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Amrita helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Western Europe telecoms market: trends and forecasts 2017–2022

  • $ 7999
  • Industry report
  • August 2017
  • by Analysys Mason

"Operators are making efforts to maintain premium pricing and focus on other means of differentiation, but the presence of challenger operators in many countries will continue to hinder revenue growth." ...

Connected Consumer Survey 2016: mobile churn and customer satisfaction in developed Asia–Pacific

  • $ 4999
  • Industry report
  • June 2017
  • by Analysys Mason

"High levels of competition in emerging Asia–Pacific seem to have become normalised, and customers simply expect their next plan to offer better value." This report focuses on aspects of Analysys Mason's ...

Consumer smartphone analytics: device capabilities and usage

  • $ 4999
  • Industry report
  • May 2017
  • by Analysys Mason

"Smartphone quality matters greatly to operators: higher-end smartphones generate an average of around 50% more data traffic." A deeper understanding of how users engage with their smartphones can help ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.