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Sports Franchises in the US - Industry Market Research Report

  • September 2017
  • 35 pages
  • Ibisworld
Report ID: 286609

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Home run: Additional corporate sponsorships and broadcasting contracts will boost industry revenue

Abstract

Sports Franchises in the US

Team owners are responsible for generating revenue through ticket sales, media deals and endorsements, while also maintaining the team’s facilities and building a winning team. However, winning is not everything, as generating robust and diversified streams of revenue to keep the business growing is crucial for success. The industry has experienced impressive growth over the past five years. Personal disposable income levels have steadily grown, creating a significant increase in discretionary spending and attendance at sporting events. At the same time, average ticket prices have gradually increased, while attendance figures have not shown any indication of slowing down. As greater fan attendance and lucrative sponsorship and TV contracts continue to materialize, revenue is forecast to grow over the five years to 2022.


This industry comprises sports teams or clubs that participate in live professional or semiprofessional sporting events (e.g. baseball, basketball, football, hockey, soccer and other team sports) before a paying audience. The sports franchises included in this industry may or may not operate their own facilities for staging games or other spectator sports events.


This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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