1. Market Research
  2. > E-Services Market Trends
Databook - Social Media Advertising Spend in Russia, 2015

Databook - Social Media Advertising Spend in Russia, 2015

  • April 2015
  • 134 pages
  • ID: 2909384
  • Format: PDF
  • Socintel360


Table of Contents

Search Inside

Social media advertising spend in Russia stood at US$0.5 billion by end of 2014, accounting for 15.9% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 51.7%. This growth is expected to continue in 2015 with brands expected to spend US$0.7 billion, representing an increase of 37.7% over 2014. Over the forecast period (2015-2019), Socintel360 expects Social media advertising spend to grow at a CAGR of 28.3% to reach US$1.9 billion in 2019, accounting for 23.8% of the total online advertising spend.

This report answers the following key questions:

- How is social media advertising spending expected to grow over the next five years?

- How much is being spent on social media advertising by industry?

- How is social media marketing budget being allocated and utilized?

- Which marketing objectives are driving the advertising spend on social media?

- Which advertising formats are gaining popularity on social media to target consumers?

- Which social media sites are gaining / losing market share?

- How is social media mobile advertising spending expected to grow over the next five years?

This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

- Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

- Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

- Format Split: This report provides break down by the following formats:
­ Display Ad Spend
­ Video Ad Spend
Each of the format segments above is broken down further into channel – desktop and mobile.

- Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
­ Food & Beverages
­ Health & Beauty
­ Technology & ICT Services
­ Leisure Travel & Tourism
­ Financial Services
­ Automotive
­ Media
­ Entertainment
­ Telecoms
­ Retail
­ Pharmaceutical & Healthcare
­ Public Sector
­ Real estate
­ Education

- Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
­ Branding
­ Direct Sales
­ Lead Generation/Increase Traffic
­ Product Launch
- By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
­ Around Games & Apps Environment Ad Spend
­ In Game Environment Ad Spend
­ In Game Immersive Ad Spend
­ Exclusive Advertising Games Spend

- By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2010-2014).

- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Social Media in Consumer Goods - Thematic Research

  • $ 3450
  • September 2020
  • 24 pages

Social Media in Consumer Goods - Thematic Research Summary Companies that embrace e-commerce functionality directly into their social media platforms will outperform their peers. Brands that are too ...

  • World
  • Social Network
  • Industry analysis
  • Online Expenditure
  • Advertising Revenue


Reportlinker.com © Copyright 2020. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on