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Databook - Digital Advertising Spend in Germany, 2015

Databook - Digital Advertising Spend in Germany, 2015

  • April 2015
  • 141 pages
  • ID: 2909388
  • Format: PDF
  • Socintel360


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Online advertising spend in Germany stood at US$11.7 billion by end of 2014, accounting for 23.5% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 10.2%. This growth is expected to continue in 2015 with brands expected to spend US$12.8 billion, representing an increase of 8.9% over 2014. Over the forecast period (2015-2019), Socintel360 expects online advertising spend to grow at a CAGR of 6.5% to reach US$16.4 billion in 2019, accounting for 31.2% of the total advertising spend.

This report answers the following key questions:

- How is online and mobile advertising expected to grow over the next five years?

- How much is being spent on online advertising by industry?

- How is online marketing budget being allocated and utilized?

- Which marketing objectives are driving the online advertising spend?

- Which online advertising formats are gaining popularity to target consumers?

- Which online sites are gaining / losing market share?

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

- Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

- Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

- Format Split: This report provides break down by the following formats:
­ Search Ad Spend
­ Display Ad Spend
­ Sponsorship Ad Spend
­ Classified Ad Spend
­ Email Ad Spend
­ Video Ad Spend

- Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
­ Food & Beverages
­ Health & Beauty
­ Technology & ICT Services
­ Leisure Travel & Tourism
­ Financial Services
­ Automotive
­ Media
­ Entertainment
­ Telecoms
­ Retail
­ Pharmaceutical & Healthcare
­ Public Sector
­ Real estate
­ Education

- Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
­ Branding
­ Direct Sales
­ Lead Generation/Increase Traffic
­ Product Launch

- By Gaming: This report provides breakdown of online gaming advertising spend by following categories:
­ Around Games & Apps Environment Ad Spend
­ In Game Environment Ad Spend
­ In Game Immersive Ad Spend
­ Exclusive Advertising Games Spend

- By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2010-2014).

- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

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