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Leveraging Social Media for B2B Marketing

Leveraging Social Media for B2B Marketing

  • March 2015
  • 28 pages
  • ID: 2909397
  • Format: PDF
  • By Socintel360

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Use of social media for business-to-business (B2B) marketing has been relatively less explored by firms compared to B2C marketing. This is due to a significant difference between the target groups and their needs in each type of marketing channel, making it a challenge for companies to take a customized approach for each target customer group. The rise of Internet of Things (IoT) holds potential opportunities for businesses to leverage social media and is expected to propel the use of digital and social tools by marketers to meet their B2B imperatives.

This report answers the following key questions:

- Why Social Media Marketing is critical for B2B brands?

- What Social Media Marketing strategies work best to create brand awareness, drive sales and launch new products?

- How is the overall proposition of Social Media Marketing platforms shaping up and what it means for marketers?

- How Social Media Marketing is expected to evolve in future for B2B companies?

This report provides detailed analysis of social media marketing opportunities, trends and innovation. Socintel360 capitalizes on its robust methodology, local market expertise, and proprietary frameworks to derive unique insights into marketing dynamics.

- Lead Generation: This report provides insights into the use of social media for companies engaged in the business-to-business sector. It provides detailed analysis of factors driving increased presence of B2B marketers on mainstream social networks.

- Create Brand Identity: This report details the innovative use of content marketing and story telling to establish trust, highlight expertise, and enhance brand credibility and reputation.

- Customer Education: This report covers key platforms, strategies and opportunities used by marketers to increase understanding of product/service among clients.


- Technology Driven Engagement: This report covers the increasing use of disruptive technology as a means to demonstrate expertise and premiumization to it clients.

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