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Innovator360: One-Stop Portal for Digital & Social Media Trends, Innovations, and Ideas That Are Creating A Buzz Globally

Innovator360: One-Stop Portal for Digital & Social Media Trends, Innovations, and Ideas That Are Creating A Buzz Globally

  • March 2015
  • ID: 2909406
  • Format: PDF
  • By Socintel360


Table of Contents

Innovator360 is your ideation partner! Our solution helps you understand consumers better by supporting you with Trends, Innovations, Ideas that are creating buzz globally. Innovator360 provides consumer insights, data, and innovative case examples from the world's leading brands.This report answers the following key questions:

- How are brands adopting digital and social media within the organization?

- How marketers can formulate holistic social media marketing strategies?

- How are implementing digital and social media strategies?

- How do brands measure return on digital and social media investment?

- How are brands leveraging mobile, social commerce, video, game and display and social networks to achieve their marketing and organizational goals?

- What percentage of advertising budgets are allocated to digital, mobile based and social media initiatives?

This report provides in-depth analysis of digital and social media marketing innovations through the following modules:

Campaign Strategy: Series of meticulously selected case studies to help client’s gain deeper understanding of tactics adopted to engage and target consumers. Understand which social media marketing strategies work best to create brand awareness, drive sales, launch new products and use them to maximize ROI on campaign spends.

Trend Map: Identify success stories around the world based on over 8 mega and 56 sub-consumer trends that are shaping consumer behavior globally.

Crisis Management: Empower communications team to respond quickly and effectively in a crisis situation. Learn from best practices followed by companies that have successfully leveraged social media platforms to manage and turnaround a crisis situation.

Product Innovation: Learn from brands that are successfully using consumer inputs to improve product & service. These case studies go beyond highlighting the standard process of collecting consumer feedback, but rather provide insights on how companies use this feedback to improve their services and strengthen brand emotional connect & loyalty.

Strategic Insights: Insight reports covering topics of disruptive technologies, market opportunities, industry best practices, consumer insights and competitor strategies.

Market Data: Help formulate strategy based on hard facts and robust forecasts. Track market dynamics by analyzing 450+ indicators covering digital & social ad spend, macroeconomic fundamentals, consumer profile, infrastructure readiness, technology adoption, and commerce stats from 14 industries & 25 countries.

Social Commerce: Gain insights on how companies are using social media to drive social commerce. Understand social commerce opportunities and gain insights on developing your own strategy. Gain insights into best practices adopted by market leaders in rolling out social commerce strategy. Build deeper understanding of what competitors are doing in the social commerce space.

Innovative Engagement: Build deeper understanding of tactics that can be adopted to engage consumers in a creative manner and turn into an effective campaign.

Occasion & Event Analysis: Gain insight on how companies are targeting specific occasions (Thanksgiving, Christmas, Chinese New Year, etc.) to build consumer engagement through social media. Understand which social media marketing strategies work best to create during specific occasions and how these can be linked to wider commercial goals. Use these insights to formulate campaigns strategy and engage consumers.

Success & Failures: Comprehensive insights on social media campaigns highlighting not only successful campaigns but also failures. Each campaign is analyzed across series of indicators such as consumer reach, impact and ROI to decide whether campaign was a success or a miss.

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