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Africa: The Final Frontier for Beer

  • April 2015
  • 39 pages
  • Euromonitor International
Report ID: 2919451

Summary

Table of Contents

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Africa is the final frontier for beer. It is a relatively untapped territory given the noteworthy presence of SABMiller Plc and Heineken NV in key African markets and in upcoming dynamic ones. Brewers face an underdeveloped infrastructure and unattractive low profit margins derived from the continent’s generally low purchasing power. However, they should not dismiss its growth in beer volume sales and potentially higher profit margins driven by macroeconomic development and demographic growth.

Euromonitor International's Africa: The Final Frontier for Beer global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product Coverage:

Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data Coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Related Market Segments :

Beer
Cider

ref:plp2015

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