1. Market Research
  2. > Telecom Market Trends

Achieving Partner-led Success in the UC Market

  • May 2015
  • 59 pages
  • Frost & Sullivan
Report ID: 2978019


Table of Contents


The enterprise communications market is transitioning to a blended ecosystem of services and software-centric platforms deployed on the customer premises. The range of components that can be part of the UC stack is also expanding. Partners are vital to expand vendor reach and to foster close customer relationships needed for higher-value UC sales. Developing a framework to support a diverse partner network is essential to achieve partner-led success. Vendors must recruit partners from UC adjacencies and help existing partners expand their skill sets.

Executive Summary

•It has been more than ten years since Internet protocol (IP) telephony lines became the majority of total telephony lines sold each year. Frost & Sullivan research finds that IP lines accounted for xx percent of all lines sold in 2014.
•A similar inflection point looms as OPEX-based cloud unified communications (UC) services seats promise to take increasing market share from the CAPEX-based customer-owned systems market each year.
•However, while demand for cloud services is rising, demand for premises-based platform support remains strong. Many organizations will require a mix; integrating customer-owned assets with cloud services is an increasing requirement.
•Partners are essential in the changing information and communications world. It is often partners that own the technology relationship with customers. Thus partners are critical to help identify and prove the value of UC for each individual customer.
•Software advancement, mobility and information technologies (IT) integration with communications technologies have shifted UC value propositions and solutions capabilities toward productivity and business efficiency.
•In selling both UC products and related services, channel education remains a key issue that determines partners success. Therefore, vendors must connect with their channels and increase their efforts on partner training and education.
•As buying patterns shift toward hosted and cloud services, vendors must help channel partners to build up their business practices and recurring revenue streams. Going forward, vendors must help channel partners to sell and support a wider range of deployment and consumption models. Access to premises-based, hosted/cloud and hybrid solutions is a necessity.
•Channels must possess broader skill sets to support the range of components that can be part of the UC stack. Vendors must create a diverse channel ecosystem comprising of network, IT, voice, integrator, and other expertise that is required to deliver integrated and flexible, yet complex solutions that are increasingly in demand.
•Sales approaches must match customer buying patterns for utility-based or higher-value solutions, both of which must allow customers to migrate to UC at their own pace.
•Many customers continue to buy applications on a utility basis. Value propositions of efficiency in terms of cost savings, cost reduction and low price resonate with these buyers.
•Upgrading or migrating a legacy customer base or utility-centric accounts to more advanced UC solutions is a priority initiative for all vendors. Cultivating the base fortifies existing vendor relationships and provides a ready opportunity for more sales of more profitable advanced solutions.
•Also critical is an emphasis on growing the customer base through new account acquisitions. On-boarding new customers enables partners to help customers move to higher-value solutions.
•Organizations further along in their UC implementations and those that employ strategic IT procurement practices are likely to recognize UC’s potential to enhance business processes and outcomes.
•Vendors must provide frameworks for partners to employ a consultative sales approach that is important for higher-value sales. Channel partners must be encouraged to understand customer business drivers in order to create UC roadmaps that deliver customers the promised benefits of more robust functionality.
•Therefore, vendors must help partners to engage with stakeholders outside of IT, such as line-of-business decision makers who are seeking solutions to increase the effectiveness of their respective business units.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Worldwide Unified Communications and Collaboration Forecast, 2017-2021

  • $ 3960
  • Industry report
  • May 2017
  • by IDC

This IDC study aggregates segments of key technology market forecasts that make up the unified communications and collaboration (UC&C) ecosystem. The segments that have been aggregated for this study represent ...

EMEA Enterprise IP Telephony and Unified Communications Equipment and Software Market Shares 2016

  • $ 3960
  • Industry report
  • May 2017
  • by IDC

This document provides the 2016 shares for the EMEA IP PBX, IP phone, and UC applications markets for Alcatel-Lucent Enterprise, Avaya, Cisco, Huawei, Microsoft, Mitel, NEC, Polycom, ShoreTel, Toshiba, ...

EMEA Unified Communications and Collaboration Forecast, 2017-2021

  • $ 3960
  • Industry report
  • August 2017
  • by IDC

This IDC study provides a forecast for the EMEA UC&C market with breakdowns by the various technologies and services that constitute this market: UC applications and IP telephony equipment, contact cente ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.