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Market Research and Development Prospect of Industrial Robot Industry in China, 2015-2020

  • May 2015
  • 110 pages
  • Huidian Research
Report ID: 2980077

Summary

Table of Contents

Development Status Quo of Industrial Robot Industry in China

Development stage Introduction

Stage - In 1980s, to track the development of international robot technology, the former Ministry of Machine-building Industry taking the leading role and Ministry of Aero-space Industry organized and jointed with the related institutes to carry out industrial robot study, and developed arc-welding, spot-welding and spraying etc Industrial robots successively.
Stage - In 1990s, supported by National High-tech R&D Program (863 Program), China owned the ability of independently designing and producing industrial robot and cultivated a batch of high-tech R&D and production teams.
Stage - Since the 21st century, the development of industrial robot in China has entered into brand-new stage, mainly characterized by the forming of R&D groups of industrial robot taking enterprises as main body, market as guidance and profit as objective.
Stage - At present, the development of automobile industry and the continual improvement of automation level provide a sound opportunity for the rapid growth of arc-welding industrial robot market. besides automobile industry, the demands for robots in IT, information and household appliance industry are also large. At present, Shanghai SVA-NEC Liquid Crystal Display Co., Ltd and BOE Technology Group Co., Ltd. etc use hundreds of MOTOMAN robots for dust-free transportation of large-size liquid crystal glass. In the field of machine manufacturing, KUKA developed CAMRob basing on NC operating model, which introduces the concept of NC machining into the application of robot.
Source: China Robot Industry Alliance, Huidian Research

Development Summary

At present, there are 31 listed companies involved into robot in China, with capitalization of CNY 189.707 billion, and the capitalization of leading robot enterprises has been close to CNY 600 billion. While seeing from the use density, the use density of industrial robot in China is far lower than the global average level, especially lower than Japan, South Korea and Germany etc developed countries, it is only 21/10,000 persons, less than half of international average level (55), and the industrial robot application in China accounts for 6%.

Seeing from national level, China has issued the related policies for industry policy and plan, for example: Special Program for Intellectual Manufacturing S&T Development during the 12th Five-year Plan Period, requires to overcome the generic technology of core parts, such as: industrial robot body, precision decelerator, servo driver, motor and controller. Independently develop the engineering products of industrial robot, aiming to realize the technical breakthrough and industrialization of industrial robot and its core parts.

Meanwhile, China Robot Industry Alliance has been established, at present, many provinces and municipalities have set up robot industry and robot industry alliance, such as Beijing, Shanghai, Zhejiang, Guangdong, Chongqing and Liaoning.

Development Characteristics

1) The rapid development of automobile industry in China promotes the development of industrial robot market effectively. Since 2,000, the automobile industry in China has entered rapid development stage, as one high automation level, technology and capital intensive industry, the production capacity enlargement of automobile industry drives the demand for industrial robot.

2) The coastal developed zone is the main market for industrial robot in China, the application of industrial robots mainly concentrated in Guangdong, Jiangsu, Shanghai, and Beijing etc, where the number of industrial robot accounts for over 50% of the total number in China.

3) At present, wholly (solely) foreign-owned enterprises and Sino-foreign joint ventures are the main users of industrial robot, generally, the automation level of wholly (solely) foreign-owned enterprises and Sino-foreign joint ventures is high, so their demands for industrial robot are large.

4). Some enterprises with high modernization level in China have begun to use more and more robots. Some domestic automobile manufacturers, such as Chery etc begin to use industrial robots increasingly to improve competitiveness, military industry enterprises, especially for tank and armored vehicle etc begin to use arc-welding robots, special ships, such as LPG transportation ship also begin to use arc-welding robots, welding speed and quality are improved obviously.

5) The continuous improvement of labor force cost causes industrial robots to enter into enterprises. with the development of economy, the workers in manufacturing industry raise higher requirements on working conditions and salary, instead of only solving the problem of food and clothing in early stage, such work as welding and spraying in bad working conditions will be done by robots.

6) The increasing market of industrial robot and huge market potential in China catch the eye of world-famous robot manufacturers. At present, the industrial robots are mainly imported from Japan, in 2004, Japan’s export amount to China accounted for half of import amount of industrial robot in China. China is the largest market of ABB in global and the first largest export destination of robot of Italy.

Development Status Quo, 2011-2014

1) Market Scale, 2011-2014
In 2014, the market sales of industrial robot industry were CNY 14.29 billion, increasing by 33.47% over CNY 10.88 billion in 2013.

Fig.7: Market Scale of Industrial Robot Industry in China, 2011-2014

Source: China Robot Industry Alliance, Huidian Research

2) Industry Development, 2014
In 2014, during the development of industrial robot industry, automobile industry ranked No.1, accounting for 46% and hitting CNY 6.57 billion.

Fig.8: Development Scale of Industrial Robot Industry in China, 2014
Unit: CNY 100 million

Source: China Robot Industry Alliance, Huidian Research

3) Enterprise Development, 2014
In 2014, during the development of industrial robot enterprises, ABB, FANUC, Yaskawa and KUKA accounted for 80% of market shares in China, in domestic enterprises, SIASUN Robot tool the largest proportion for 4%.

Fig.9: Development of Industrial Robot Enterprises in China, 2014

Source: China Robot Industry Alliance, Huidian Research

Channel Analysis and Strategy of Industrial Robot Industry in China

1) Industry Channels

1.1 Channel Forms and Comparison
Sales channels of industrial robot include direct sale and distribution, in which, distribution takes system integrators as primary, accounting for 75%.

Fig.17: Channel Forms and Comparison

Source: China Robot Industry Alliance, Huidian Research

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