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Haptic Technology: Applications and Global Markets

  • June 2017
  • 181 pages
  • BCC Research
Report ID: 2990057

Summary

Table of Contents

• The global haptic technology actuator market reached $4.4 billion in 2016. The market should reach $6.6 billion in 2017 and $12.8 billion by 2022, growing at a compound annual growth rate (CAGR) of 14.3% from 2017 through 2022.
• Mobile computing and portable devices market for haptic technology actuators reached $2.2 billion in 2016. The market should reach $3.3 billion in 2017 and $5.7 billion by 2022, growing at a CAGR of 11.4% from 2017 through 2022.
• Consumer electronics and residential application market for haptic technology actuators reached $89 million in 2016. The market should reach $144 million in 2017 and $429 million by 2022, growing at a CAGR of 24.4% from 2017 through 2022.

Chapter 1: Introduction
This report is an update to the report IAS101A published in March 2015. Haptics derives its name from the Greek word haptesthai, literally meaning “to touch.” Haptics technologies are associated with the sense of touch, in particular about providing the very important tactile feedback that lends completeness to a user’s experience.

Some of the key takeaways of this updated report include:
• The unstoppable decline the market for eccentric rotating mass motor (ERM) actuators and markets.
• The unexpected resilience of the linear resonant actuator (LRA) in the wake of limited suitability of piezoelectric actuators in rough operating environments.
• Emergence of wireless tactile technologies based on ultrasonic waves.
• Downward revision in dollar sales growth forecasts, largely in tune with the characteristic of emerging technologies that exhibit volume growth coupled with price erosion.
• Downward revision in device shipment unit growth forecasts, again in tune with the learning curve of emerging technology adoption.

Each of these aspects is discussed at length in the report. BCC Research has introduced a more generic consideration of bill of material (BOM) value/device
(BOM/device) as opposed to the more commonly used average selling price (ASP) to refer to the cost of actuators and drivers. This report considers the end-devices shipped as the base for shipment volume computation. It is possible for individual devices to include multiple actuators and for single driver IC to
control multiple actuators. We therefore believe that BOM/device more accurately reflects the cost associated with internalizing actuation technologies.
Haptic technologies can be regarded as a natural progression in the increased sophistication in devices.

As the ability of devices to amplify user inputs grew, users were largely oblivious to the impact their imports exerted on the devices. Examples of such early realization are in the field of aviation, wherein a pilot had little idea about the extent of enormity of the powers vested in the controls of the cockpits.
System designers therefore began to devise mechanisms by which the user would have some idea in the form of tactile feedback of the impact of inputs provided to devices. While aviation, robotics and gaming are the early adopters of haptics, the decisive push was imparted when haptics broke into the mobile
device segment. The confluence of haptic technology with mobile devices has multiplied the effect on the market size for haptic technology. It has also triggered enormous interest about how haptics technologies work, and how they can impact the prospects of devices that they are embedded in. In that sense, this report provides a timely analysis and forecast of a technology that is at the frontlines of information and communications technology (ICT) innovation.

When all the hype around haptics technologies is removed, the mechanisms governing haptics technologies are quite uncomplicated. After all, the field of haptics is about providing tactile feedback, which in its most basic form can be conveyed through simple vibrations. However, in their quest to emulate realistic tactile responses, haptic technology designers have embarked upon an ambitious spree of actuator material and technology exploration. Many of these technologies are largely futuristic without any known market testing in place. This report, like its predecessor, provides forecasts for technologies that are well entrenched as well as for those technologies that are yet to see commercial launch.


Study Goals and Objectives
This study’s goals and objectives include the following activities in regard to haptic actuators and drivers:
• Forecast the market size of haptic actuators in terms of dollars sales.
• Forecast the market size of haptic drivers in terms of dollars sales.
• Forecast the market size of devices enabled with haptic actuators and drivers in terms of shipment sales.
• Classify the market size of haptic actuators and drivers by haptic actuation technologies in terms of dollars and unit sales.
• Classify the market size of haptic actuators and drivers by end-use applications in terms of dollars and unit sales.
• Classify the market size of haptic actuators and drivers by geographical regions in terms of dollars and unit sales.
• Classify the market size of haptic actuators and drivers in individual end-use applications by haptic actuation technologies in terms of dollars and unit sales.
• Classify the market size of haptic actuators and drivers in individual end-use applications by geographical regions in terms of dollars and unit sales.
• Highlight the roles played by major stakeholders and players.
• Provide an overview of the activities of influential companies.
• Examine crucial, innovative breakthroughs by means of a detailed patent analysis.


Reasons for Doing the Study
Haptic technologies have a fairly uncomplicated mandate, but the impact of meaningful haptic intervention is disproportionately more effective than the effort imparted in embedding haptic technology in the respective device. Haptic technology offers designers the opportunity to create a lasting impression and provide user experience that would have been unimaginable even a few years ago. The exponential change in user perception of haptics has happened primarily due to quantum jumps in haptic actuation evolution. At the broadest level, haptic actuators have graduated from motorbased design to material-based designs. Reliance on materials allows designers to free themselves from the vagaries of power supply variations in characteristics. Having gotten a freer hand in engineering haptic responses, designers have now focused their attention to fine tuning, calibrating and targeting haptic feedback in order to achieve maximum impact. This movement has three fronts:

• The most obvious one is on the actuation front, as explained earlier.
• The less obvious development is in the area of associated software development. It should be clarified that the size of software and firmware licensing market is negligible as compared to the haptic actuator and driver markets. At the same time, advances in haptic actuation have empowered haptic systems designers to engage software-based constructs in a more meaningful and effective manner. Unsurprisingly, the most active patent holder in the haptics domain is involved in firmware and software management. While this report does not get into the quantification of software market, it delves into the more effective impact it has on the hardware market.
• The developments in actuation technologies also force semiconductor device majors to recognize and address the non-homogeneity in operating environments and power requirements and make suitable changes and adjustments to their driver design philosophy. In conclusion, this report sheds light on the unfolding progression of haptics technologies from a motordriven, hardware influence past to a material-driven, software-enabled future.

The report examines the haptic actuator dollar sales market under the following key parameters:
• Haptic actuation technologies.
• End-use applications.
• Regional dynamics.

The report examines the haptic driver sales market under the following key parameters:
• Haptic actuation technologies.
• End-use applications.
• Regional dynamics.
The report examines the shipment sales market for device-embedded haptic actuators and drivers under the following key parameters:
• Haptic actuation technologies.
• End-use applications.
• Regional dynamics.

Scope of the Report
This report presents the market forecasts for haptic actuators and drivers for 2015 through 2022 by value, and shipment forecasts for device-embedded haptic actuators and drivers for 2015 through 2022 by volume. Sales values are presented in millions of U.S. dollars, while shipment volumes are presented in millions
of units. All forecasts are further broken down by haptic actuation technology, end-use application and geographical region.

This report covers the following haptic actuation technologies:
• Eccentric rotating mass (ERM).
• Linear resonant actuator (LRA).
• Piezoelectric.
• Electroactive polymer (EAP).
• Others, including fluid, electric-field, ultrasonic, and acoustic wave-based.

A breakdown by end-use applications includes:
• Automotive and transportation.
• Consumer electronics and residential applications.
• Education.
• Gaming.
• Government and defense.
• Healthcare.
• Industry, energy and outdoors.
• Mobile computing and portable devices.

The regional breakdown focuses on the following geographical areas:
• The Americas.
• Europe, the Middle East and Africa (EMEA).
• Asia-Pacific (APAC).

The Summary and Highlights chapter provides a snapshot of the haptic actuator market, broken down by end-use applications. The chapter unravels the taxonomy of the report with reference to quantitative and qualitative analyses. The Market and Technology Background chapter expounds on the technology underpinning haptic actuators and drivers. It provides a closer look at the market size for haptic actuators and drivers. The chapter also covers a detailed analysis of the prospects of individual actuator technologies. The Market Breakdown by End-use Application chapter delves into individual end-use application markets for haptic actuators and drivers. Each end-use application is broken down along actuator technologies as well as geographical regions.

The Patent Review / New Developments chapter covers innovations that impact haptic technologies. Patents are categorized in terms of end-use applications and technology as well on the basis of allocation by year, assignee countries and assignee organizations. The Company Profiles chapter provides insight into offerings, initiatives, analysis and prospects of key companies associated with haptic actuators and drivers and devices based on haptic technology.

Intended Audience
This report provides a granular analysis of the market for haptic actuators and drivers.
The report will be of value to the following industry players:
• ERM and LRA component makers for a holistic view of the market size of their offerings.
• Piezoelectric actuator component makers for a holistic view of the market size of their offerings.
• EAP, fluid-based, electric-charge based and acoustic wave based piezoelectric actuator component makers for a holistic view of the market size of their offerings.
• Semiconductor device experts engaging in haptic driver design for a holistic view of the market size of their offerings.
• Haptic technology IP developers for a holistic view of the market size of their offerings.
• Other device original equipment manufacturers (OEMs) for an overview of the market size of their offerings.
• End users and distributors.
• Academic and research institutions.
• Financial institutions.

Methodology
Both primary and secondary research methodologies were used in preparing this report. BCC Research presents an analysis across the global market for haptic actuators and drivers based on reported revenue dollars and units shipped. We also analyzed data gathered from various research sources via the Internet. Interviews were conducted with well-placed industry sources.

Information Sources
The following sources have been referenced:
• Primary research, including interviews with experts from relevant companies.
• Published industry data.
• Shipment reports of non-listed companies.
• 10-K reports.

Geographic Breakdown
In this report, the geographic regions considered for market analysis include, and only include:
The Americas.
Europe, the Middle East and Africa (EMEA).
Asia-Pacific (APAC).

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