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Tackling the Russian Crisis: Sound Operational Performance Keeps Mobile Operators' Focus on Data Services

Tackling the Russian Crisis: Sound Operational Performance Keeps Mobile Operators' Focus on Data Services

  • May 2015
  • 36 pages
  • ID: 3001933
In this report:
International economic growth will drive up oil demand, but an enduring hike in OPEC's production, together with a likely end of sanctions over Iran, will contain prices under US$##.
VimpelCom claimed in recent financial statements that the new data plans helped contribute to a more than doubling of data traffic between Q## 2013 and Q## 2014, amidst the crisis.

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Brief

'Tackling the Russian Crisis: Sound Operational Performance Keeps Mobile Operators' Focus on Data Services,' a Telecom Insider Report by Pyramid Research, features the impacts of the economic crisis on the Russian telecom market. The analysis discusses the impact of the economic crisis on the Russian telecom market and then its presents the strategy adopted by the leading mobile operators MTS, MegaFon, VimpelCom and Tele2, to drive service adoption, device adoption and maintaining financial stability. The market research concludes with a summary of top findings and a set of recommendations.

Main highlights

- Mobile operators will feel the impact of the crisis on most important line service revenue. Though we expect best line service revenue growth to continue to be positive, our post-crisis service revenue forecasts for 2015 are 5.90 percent lower for 2015 than our pre-crisis forecast, a $850m impact.

- Given high levels of competition that pre-date the crisis, the Russian market has moved decisively to voice and data bundles, which are helping operators increase adoption of data services and push up smartphone penetration. Operators are offering voice is largely as a complement to data bundles in all-inclusive and/or minute allowances. This practice is encouraging voice-only customers to test info.

- Although the crisis has pushed up the price of certain luxury devices by as much as 70.0 percent, demand for smartphone and other data devices remains strong. In response to the crisis, vendors are seeing a shift in demand to more cost-effective and own-branded devices with the number of devices sold in the under US$300 category increasing significantly over the final year. Vendors with a strong focus on emerging markets and value pricing, including AlcatelOneTouch and Micromax, have done well in the current environment.

- Handset market commercial practices including reverse subsidies, in place for years in Russian Federation, are now becoming the rule in light of growing retail prices for premium brand devices. These practices arose from operators' inability to offer device subsidies in Russian Federation.

- Despite being hit hard by the currency devaluation, particularly in Q4 2014, operators have maintained their pre-crisis capex plans virtually untouched. Strong fundamentals for all four operators, as well as financial measures taken to mitigate the volatility in the price of the rouble, have enabled operators to move forward with planned upgrades to 3G/4G and geographic expansion.

- Russia's main mobile operators' sound operational performance to date will play a decisive role in their efforts to tackle the crisis and enable them to continue focusing on 3G/4G network expansion and data adoption, despite the crisis.

Abstract

"Tackling the Russian Crisis: Sound Operational Performance Keeps Mobile Operators' Focus on Data Services," a European Insider by Pyramid Research examines the impact of the new macroeconomic crisis in Russian Federation and its global impact on economic growth of the country. The industry report also comprises a section of the impact of the economic crisis on the telecom industry, including telecom revenues, mobile handset market and smartphone adoption and its impact on the financials. The report analyses the current status of the mobile operators in the current economic context and also highlights about their current strategy and their strategy to drive service adoption, device adoption and maintaining financial stability. The study concludes with a summary of main findings and a set of recommendations for mobile operators for growing their services and device penetration.

Great reasons to purchase

- This Telecom Insider benefits executives build proactive, profitable growth strategies by offering exhaustive, efficient analysis about how the new crisis in Russian Federation has impacted the operators (revenue and profitability) and how the operators continue to tackle this.

- The analysis affords a wealth of information and analysis of the impact on mobile services and revenues; handset and smartphone penetration; capex, financing costs and profitability of the Russian telecom market as a whole.

- The ambitious landscape and the strategies are given extra attention, enabling local players or prospective market entrants to gain the insight they need.

- The broad but in-depth perspective will help telcos, equipment vendors and other telecom industry players to gain business insights on maintaining financial stability, strategies to be adopted to drive devices and services adoption.

- The market research is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately.

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