1. Market Research
  2. > Telecom
  3. > Mobile Services Market Trends

The Connected Consumer Survey 2015: digital economy services

  • June 2015
  • 39 pages
  • Analysys Mason
Report ID: 3028282

Summary

Table of Contents

Search Inside

Operators must understand the demographics and behaviour of potential early adopters of digital economy services in the markets where they operate. Our Connected Consumer Survey 2015 sides a detailed, quantitative view of consumer adoption of mobile financial services, health and fitness and smart home initiatives in 15 key markets around the world.

Digital economy services remain, to a great extent, nascent. Therefore, it is important that operators target their offerings in new markets that have shown an increased proclivity to adopt digital services. This report provides empirical evidence about where these new markets will emerge for the countries analysed in our Connected Consumer Survey 2015.

This report provides:
a discussion of consumer attitudes towards mobile commerce, and the factors that underpin those attitudes across the markets surveyed
an exploration of the reasons why operators have a competitive edge with regards to customer trust in markets in Asia–Pacific (APAC) and South Africa
an assessment of the potential for operator-led mobile payments adoption in the markets surveyed
an evaluation of apps and service categories that drive customer adoption of mobile health and fitness initiatives
an exploration of the potential impact of smart watches in consumer interest in fitness-tracking wristbands
an assessment of the smart home services that early adopters in Europe and the USA are using most
an evaluation of iOS (Apple) users' tendency to adopt mobile commerce and payments, as well as smart home services, in comparison with users of other platforms – and what this means for operators' marketing efforts for initiatives in these verticals.

SURVEY DATA COVERAGE

The research was conducted on the most-appropriate devices for the region. The panel in Europe and the USA was designed to be demographically representative of the broader online consumer population, and the panels in Africa, the Middle East and Asia were designed to be representative of the mobile-Internet-using population – we set quotas on age, gender and employment status to that effect. We conducted the survey with a minimum of 1000 respondents in each of the countries that we covered. The total sample size was 22 174 respondents.

GEOGRAPHICAL COVERAGE

France
Germany
Indonesia
Malaysia
Morocco
Poland
Qatar
Saudi Arabia
South Africa
South Korea
Spain
Turkey
UAE
UK
USA

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Amrita helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Global SFF Board Market 2017-2021

  • $ 3500
  • Industry report
  • July 2017
  • by Infiniti Research Limited

About SFF Board A small form factor (SFF) board integrates both analog and digital circuits. SFF boards do not come in standard sizes but in different form factors. They are rugged, durable, customizable, ...

Global Telecoms Trends in 2018 - Broadband Infrastructure, IoT, Video-Streaming and Smart Cities

  • $ 1590
  • Industry report
  • July 2017
  • by Paul Budde Communication Pty Ltd

This report provides a valuable insight into the developments and trends taking place in the worldwide telecoms market. It presents a snapshot of the overall global telecoms market including key statistics ...

Global Mobile Broadband - LTE, VoLTE, LTE-A, LTE-B and 5G - Trends and Statistics

  • $ 350
  • Industry report
  • July 2017
  • by Paul Budde Communication Pty Ltd

Long-Term Evolution (LTE) or 4G has represented an important growth opportunity for the mobile industry, and operators around the world have invested heavily in rolling out the technology. 5G technology ...

Next Gen Telcos

December 2016 $ 3450

Cellular M2m Markets

November 2016 $ 4600

Download Unlimited Documents from Trusted Public Sources

Mobile Data Services Statistics in the US

  • September 2017
    121 pages
  • Mobile Data Ser...  

  • United States  

    North America  

View report >

Broadband Industry in Ireland

  • September 2017
    85 pages
  • Mobile Messagin...  

    Mobile Data Ser...  

    Broadband  

  • Ireland  

    Europe  

    OECD  

View report >

Telecom Industry in Europe

  • September 2017
    46 pages
  • Telecom  

  • Europe  

    World  

    United States  

View report >

Related Market Segments :

Smart Home

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.