1. Market Research
  2. > Business Services
  3. > Advertising and Marketing
  4. > Advertising Market Trends

An Insight into the US Mobile Advertising Market

  • June 2015
  • 21 pages
  • Frost & Sullivan
Report ID: 3028284

Summary

Table of Contents

From Rich Media to Native Ads

This Frost & Sullivan insight presents an overview of the existing environment as well as future requirements for the United States mobile advertising market. It highlights the key trends in mobile advertising and discusses the need for next generation mobile advertising solutions that deliver compelling opportunities for brands and marketers to effectively connect with consumers. Finally, it presents the market forecasts for mobile advertising in the United States.

Introduction
This Frost & Sullivan insight presents an overview of the existing environment, as well as future requirements, for the US mobile advertising market. It highlights the key trends in mobile advertising and discusses the need for next generation mobile advertising solutions that deliver compelling opportunities for brands and marketers to effectively connect with consumers. Finally, it presents the market forecasts for mobile advertising in the United States. Throughout this insight, the terms
“advertising” and “ads” are used interchangeably.

Market Overview and Key Definitions

Mobile Advertising
Mobile advertising is the process of describing or presenting a product, a service, an idea, or an organization through mobile communication channels to induce mobile subscribers to buy, interact, or support the item or the entity being advertised. The following are the main channels of mobile advertising:
- Messaging-based mobile advertising
- Mobile Internet-based display advertising
- Mobile video advertising
- In-application mobile advertising
- Search-based advertising
Advertising in these channels could be served by ad networks, ad exchanges, ad mediators, or publishers (with the help of white-label mobile advertising platforms). In the past three years, there has been an emergence of ad technology providers (also referred to as ad-tech providers) offering data-driven mobile advertising solutions to help deliver targeted ads across various media sources.

By leveraging advanced, predictive modelling solutions that can process all data sets related to consumers and making them actionable through machine-learning algorithms that consider multiple conditions beyond just the audience type, ad technology providers have emerged as key entities in the US mobile advertising market. The two dominant forms of mobile advertising messages delivered via traditional mobile advertising channels include: 1) Branding Ads, where the intention is to convey a brand’s message to consumers, and 2) Performance Ads, where the intention is to drive user interaction or traffic to the brand or marketer’s Web site to promote application downloads or acquire customer data for follow up marketing.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Amrita helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Advertising, Public Relations, And Related Services Market Global Report 2017

  • $ 4000
  • Industry report
  • June 2017
  • by The Business Research Company

The advertising, public relations, and related services market comprise establishments offering services for planning, developing, creating and managing advertisement and promotional activities. The USA ...

Worldwide Advertising Software Revenue Forecast, 2017-2021

  • $ 3960
  • Industry report
  • May 2017
  • by IDC

This IDC study explores global trends in advertising software usage and spending. It covers spending in the United States, Canada, Western Europe (WE), Central and Eastern Europe (CEE), the Middle East ...

IDC PlanScape: Programmatic Video and TV

  • $ 3960
  • Industry report
  • July 2017
  • by IDC

This IDC study is a decision-making tool for advertising buyers, IT professionals, and creative personnel at brands and advertising agencies, helping them introduce programmatic video and TV. "It's imperative ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.