1. Market Research
  2. > Telecom
  3. > Television Broadcasting Market Trends

Industry Outlook on TV Everywhere Market in Middle East and North Africa (MENA)

  • June 2015
  • 65 pages
  • Frost & Sullivan
Report ID: 3036946


Table of Contents

Multiscreen Video Growing Rapidly in MENA; DAM and DRM Technologies are Gaining Importance as a Result

This market presents the Industry Outlook on TV Everywhere in Middle East and North Africa Region outlining the trends in business models and technology for multiscreen video distribution. The insight presents an indepth analysis of the ecosystem, types of business models for over-the-top and multiscreen video distribution in the region, technology essentials, and trends that will change the landscape in the future such as social media and broadband penetration. It also presents the TV Everywhere index in the region that plots countries for their attractiveness for go-to-markets for TV Everywhere opportunities and an elaborate perspective on Saudi Arabia, Qatar, Kuwait, United Arab Emirates (UAE) and Egypt.

Key Findings
TV Everywhere is an eventuality in the MENA, even though broadcasters and service providers struggle with their business strategies for the same.

1 Satellite free-to-air (FTA) TV will be dominant in the Middle East and North Africa (the MENA), yet alongside, the multiscreen video services will continue to gain momentum as communal/ family viewing coexists with personalised viewing.
2 Fixed and mobile broadband infrastructure is not uniform in the region. This has resulted in scattered adoption of services. The GCC countries exhibit a high growth
index for TV Everywhere. In the rest of the region, social media penetration will feed into the growth of video services uptake as well.
3 Market participants have developed offerings around Hollywood, Bollywood, and Arabic or Jazwood content to attract viewers across the population, especially the
younger demographic (14 to 25 years in age) and the expats.
4 Sports as a genre is the universal driver for increasing HD penetration for linear TV as well as multiscreen video adoption. This trend will continue to grow over the next
five years and will also drive the launches of Ultra HD content.
5 OTT and Pay TV operators such as icflix and OSN have entered into content production in Arabic to increase the breadth of their offering. The emphasis on local content production from various broadcasters and governments will increase growth in television channels as well as multiscreen video libraries over the next five years.
6 Business models of market participants will shift from purely subscription-based models or purely ad-supported models to an effective balance of both. Content rights holding across television and non-television media will become more mature, and TV Everywhere will have more fruitful synergies across TV and the Web and mobile platforms.
7 Companies across telecom, broadcasting, Pay TV Networks and Internet are developing TV Everywhere offerings to retain/ gain customers and use this as an alternative revenue platform. Satellite companies have so far remained isolated from this trend. However, they will have no option but to enter this ecosystem.
8 Coopetition will increase in this market. To ensure a larger footprint and penetration and viewership growth, industry participants will forge partnerships across the value

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Amrita helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

U.S. Multichannel Pay TV Services Market Shares, 2016: Consolidation Reshapes the Landscape

  • $ 3960
  • Industry report
  • May 2017
  • by IDC

This IDC study provides an analysis of the U.S. multichannel pay TV services market shares for 2016."With a total market size of over 99 million subscriptions, the bottom has not dropped out of the U.S. ...

Over The Top (OTT) Market to 2025 - Global Analysis and Forecasts by Content Type (VoIP, Text & Image, Video), Platform (Smart Devices, Gaming Consoles, Set Top Box and Laptop, tablet & desktop) and Revenue Model

  • $ 3900
  • Industry report
  • June 2017
  • by Insight Partners

OTT market is expected to grow US$ 158.4 Bn by 2025 from US$ 36.7 Bn in 2015. The growth in the market is highly influenced by the rising trend of cord cutting and increasing penetration of smart devices ...

TV Services: Changing the Channel Package

  • $ 3500
  • Industry report
  • June 2017
  • by Parks Associates

Several factors are causing operators to reassess the ways in which they package their pay-TV offerings, including carriage fee battles, changing consumer preferences, new regulations, emerging technologies, ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.