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Charting MSL Activity and Performance (2017)

  • June 2017
  • Firstword Pharma
Report ID: 3090979

Summary

Table of Contents




What developments do MSL’s report as changing their priorities and practice?
Charting MSL Activity and Performance 2017 is a fully-updated and expanded survey of Medical Science Liaison (MSL) professionals in the US and EU5 which reveals the changing face of MSL activity and the key engagement strategies and performance metrics that are being employed today.
Building on the ground breaking 2015 Survey, the new and expanded 2017 edition is now informed by the responses and experiences of 100 MSLs who work in the 100 leading pharma companies. The Survey provides analysis of the critical variations in US/European MSL activity, comparative data on how priorities and practice have changed over the last two years and where MSL’s see further change in the future.
For clear and actionable insights on engagement strategies, internal communications and performance measurement from frontline MSL staff, look no further than Charting MSL Activity and Performance 2017.






Key Benefits:

Understand which MSL activities are seen as being most important in the US and Europe
Benchmark your own MSL programmes and identify new ways to improve performance
Understand differing US/European attitudes in key areas such patient advocacy group interactions, MSL team creation, sales force training and KOL engagement channels, timing and performance
Examine how US/European MSLs view the value of delivering scientific presentations to KOLs and physicians and the decline of this activity in the US
Identify the most widely used measurements for evaluating MSL-KOL engagement and feedback
Know which performance metrics are favoured for demonstrating value to internal stakeholders
Understand the current balance between quantitative and qualitative metrics used to measure MSL performance and gain insight as to how they may change in the future

Key Questions Answered by This Report:

At what drug development stage is an MSL team established, how many brands do they handle and how does this differ between the US and Europe?
How do MSL performance measurement criteria change pre to post launch?
“Building new KOL relationships” is a critical post launch activity, but what outcomes are sought and how is success measured?
To what extent do US and European views differ on MSL activity in supporting KOLs/physicians on patient access and patient education?
What performance criteria do MSL experts see as becoming increasingly important over the near term and how has this changed in the last 2 years?
In a typical month, how many KOLs/Physicians do US and EU MSLs contact and what is the most popular means of communication?
Has the rise of new stakeholders changed the way MSL performance is measured?
What metrics are companies using to demonstrate MSL value and how do they differ in the US and Europe?

Report Deliverables

Your report purchase gives you access to unique data and analysis that can be employed practically in your plans and to hone your internal performance measurement systems:
Data Report: Clear, concise and easy to read tables and charts presented as MS PowerPoint slides with expert views on key findings
Data Tabulations: Full survey data provided in MS Excel
Survey Questionnaire: delivered as a PDF document

About the Survey

Interview Methodology: Data collected via a 25-minute internet-based questionnaire
Screening Criteria: Respondents were screened to ensure that they are MSLs or MSL managers/directors
Expanded Sample Distribution: A total of 100 US/EU5-based MSLs and MSL managers who work for pharmaceutical companies ranked in the top 100 by revenue

Who will benefit from this report?

MSL teams needing to ensure they are employing the latest strategies in their work
Medical affairs directors needing to ensure MSL activity and training is appropriately funded
Training professionals tasked with developing MSL skills and competence
MSL team managers executing strategy and measuring success
Regulatory teams ensuring compliance
Medical education professionals needing MSL feedback to develop on-target patient and physician materials

Report Content Highlights
MSL Activities

Number of Brands Supported and Areas of Responsibility
Assignment of MSLs to Brands and Discussion of New Products with Physicians
MSL Pre-Launch and Post-Launch Activities
Numbers and Methods of Interactions With Physicians
Time Spent on Proactive vs. Reactive Engagement
MSL Performance Measurements

Internal Communication Frequency and Format
Performance Measurements Used to Evaluate MSLs
Methods to Gather Information on External Value Metrics
Frequency of Performance Review
Value Demonstration to Internal Stakeholders of MSL Performance Measurements
Usefulness of MSL Performance Measurements in Value Demonstration
Expected Changes in MSL Performance Measurements in Value Demonstration
Appendix

Screeners – MSL profile









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