1. Market Research
  2. > Healthcare Market Trends
Charting MSL Activity and Performance (2017)

Charting MSL Activity and Performance (2017)

  • June 2017
  • ID: 3090979

Summary

Table of Contents




What developments do MSL’s report as changing their priorities and practice?
Charting MSL Activity and Performance 2017 is a fully-updated and expanded survey of Medical Science Liaison (MSL) professionals in the US and EU5 which reveals the changing face of MSL activity and the key engagement strategies and performance metrics that are being employed today.
Building on the ground breaking 2015 Survey, the new and expanded 2017 edition is now informed by the responses and experiences of 100 MSLs who work in the 100 leading pharma companies. The Survey provides analysis of the critical variations in US/European MSL activity, comparative data on how priorities and practice have changed over the last two years and where MSL’s see further change in the future.
For clear and actionable insights on engagement strategies, internal communications and performance measurement from frontline MSL staff, look no further than Charting MSL Activity and Performance 2017.






Key Benefits:

Understand which MSL activities are seen as being most important in the US and Europe
Benchmark your own MSL programmes and identify new ways to improve performance
Understand differing US/European attitudes in key areas such patient advocacy group interactions, MSL team creation, sales force training and KOL engagement channels, timing and performance
Examine how US/European MSLs view the value of delivering scientific presentations to KOLs and physicians and the decline of this activity in the US
Identify the most widely used measurements for evaluating MSL-KOL engagement and feedback
Know which performance metrics are favoured for demonstrating value to internal stakeholders
Understand the current balance between quantitative and qualitative metrics used to measure MSL performance and gain insight as to how they may change in the future

Key Questions Answered by This Report:

At what drug development stage is an MSL team established, how many brands do they handle and how does this differ between the US and Europe?
How do MSL performance measurement criteria change pre to post launch?
“Building new KOL relationships” is a critical post launch activity, but what outcomes are sought and how is success measured?
To what extent do US and European views differ on MSL activity in supporting KOLs/physicians on patient access and patient education?
What performance criteria do MSL experts see as becoming increasingly important over the near term and how has this changed in the last 2 years?
In a typical month, how many KOLs/Physicians do US and EU MSLs contact and what is the most popular means of communication?
Has the rise of new stakeholders changed the way MSL performance is measured?
What metrics are companies using to demonstrate MSL value and how do they differ in the US and Europe?

Report Deliverables

Your report purchase gives you access to unique data and analysis that can be employed practically in your plans and to hone your internal performance measurement systems:
Data Report: Clear, concise and easy to read tables and charts presented as MS PowerPoint slides with expert views on key findings
Data Tabulations: Full survey data provided in MS Excel
Survey Questionnaire: delivered as a PDF document

About the Survey

Interview Methodology: Data collected via a 25-minute internet-based questionnaire
Screening Criteria: Respondents were screened to ensure that they are MSLs or MSL managers/directors
Expanded Sample Distribution: A total of 100 US/EU5-based MSLs and MSL managers who work for pharmaceutical companies ranked in the top 100 by revenue

Who will benefit from this report?

MSL teams needing to ensure they are employing the latest strategies in their work
Medical affairs directors needing to ensure MSL activity and training is appropriately funded
Training professionals tasked with developing MSL skills and competence
MSL team managers executing strategy and measuring success
Regulatory teams ensuring compliance
Medical education professionals needing MSL feedback to develop on-target patient and physician materials

Report Content Highlights
MSL Activities

Number of Brands Supported and Areas of Responsibility
Assignment of MSLs to Brands and Discussion of New Products with Physicians
MSL Pre-Launch and Post-Launch Activities
Numbers and Methods of Interactions With Physicians
Time Spent on Proactive vs. Reactive Engagement
MSL Performance Measurements

Internal Communication Frequency and Format
Performance Measurements Used to Evaluate MSLs
Methods to Gather Information on External Value Metrics
Frequency of Performance Review
Value Demonstration to Internal Stakeholders of MSL Performance Measurements
Usefulness of MSL Performance Measurements in Value Demonstration
Expected Changes in MSL Performance Measurements in Value Demonstration
Appendix

Screeners – MSL profile









Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Amrita helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers
Healthcare Fraud Detection Market by Type, Application, Component, Delivery, End user - Global Forecast to 2022

Healthcare Fraud Detection Market: Global Forecast until 2022

  • $ 6328
  • Industry report
  • January 2018
  • by MarketsandMarkets

Global healthcare fraud detection market projected to grow at a CAGR of 28.9%The healthcare fraud detection market is expected to reach USD 2,242.7 million by 2022 from USD 631.0 million in 2017, at a ...

Microbial Identification Market by Product & Service, Method, Application, End User - Global Forecast to 2022

Microbial Identification Market: Global Forecast until 2022

  • $ 5650
  • Industry report
  • September 2017
  • by MarketsandMarkets

“Global microbial identification market projected to grow at a CAGR of 6.6% during the forecast period”The microbial identification market is expected to reach USD 3.00 billion by 2022 from USD 2.18 ...

Hysteroscopy Instruments Market by Product, Resectoscope, Usability, Application, End User - Global Forecast to 2022

Hysteroscopy Instruments Market: Global Forecast until 2022

  • $ 5650
  • Industry report
  • October 2017
  • by MarketsandMarkets

“Global hysteroscopy instruments market projected to grow at a CAGR of 7.8%”The hysteroscopy instruments market is expected to reach USD 1.89 billion by 2022 from USD 1.30 billion in 2017, at a CAGR ...


ref:plp2017

Reportlinker.com © Copyright 2018. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.