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Global Executives Survey: Significance of Private Label/Store Branded Packaging in the FMCG industry

Global Executives Survey: Significance of Private Label/Store Branded Packaging in the FMCG industry

  • July 2015
  • 44 pages
  • ID: 3097612
In this report:
Overall, ##% and ##% of industry executives expressed that it is very important or important for private label packaging to leverage quality and good value, respectively.
Overall, ##% and ##% of survey respondents highlighted that the quality of private label packaging is either very good or good when it comes to packaging that stands out on the retail aisle because of bright and vibrant colors, and packaging that looks different to brands.

Summary

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Brief

"Significance of Private Label/Store Branded Packaging" is a report edited by Canadean with a in-depth analysis about the quality of private label packaging, growth drivers of private label brands and their association with packaging manufacturers. Also covered is the apprehension about retailers and the change in market share of private label brands.

Main highlights

- Quality of private label packaging has improved in terms of design, ease of opening and quality of material used

- Leveraging quality and good value of products is important for private label packaging

- Overall, 38.0 percent of executives expressed intentions to supply packaging to private label FMCG manufacturers

- Even though consumers have become less brand conscious over the final three years, they will prefer branded packaging to non-branded packaging

Abstract

This industry report examines overall packaging industry executives' opinions about transformation in market share of private label products and highlights top factors responsible for their growth. It also evaluates quality of private label packaging on particular parameters and scenarios and plausible collaboration between packaging manufacturers and private label brands.

Significance of Private Label/Store Branded Packaging also comprises:

- A quality evaluation for private label packaging: evaluates packaging has transformed over the newest three years established on particular aspects and parameters

- Collaboration of packaging manufacturers with private label brands: examines prospects of packing manufactures working with private label brands

- Concern assessment and change in market share: determines market share transformation for private label brands and identifies packaging manufacturers apprehension about retailers capabilities

- Key drivers: determines factors which are crucial for the growth of private label brands

- Use of product attributes: ascertains importance for private label packaging to take advantage of product characteristics

- Consumer perception: features consumer opinions about private label products and packaging established on different scenarios

Great reasons to purchase

- Restructure production and distribution plans of private label goods by using the trends highlighted within the market research

- Improve private label packaging by knowing the product attributes which can provide a ambitious edge

- Enhance the quality of private label packaging by understanding the factors which have brought positive change to quality levels over the final three years

- Alter product offerings by following the main factors which are influencing consumers and get a deeper understand of their opinions regarding private label products

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