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Cigarettes in Romania, 2016

  • March 2017
  • 69 pages
  • GlobalData
Report ID: 3134989

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Cigarettes in Romania, 2016

Summary

"Cigarettes in Romania, 2016" is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Uzbek market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects and forecasts for sales and consumption to 2025.

The Romanian cigarettes market has been impacted by the global financial crisis. Compared to other European countries, EU tax harmonization measures have led to steep increases in specific excise taxes on cigarettes to bring domestic tax levels up to EU minimum tax requirements. Excise tax hikes have provided substantial growth in contraband trade, which is estimated to have grown from 6% in 2006 to 20% of overall consumption in 2010. Production fell by 14.7% in 2010, but bounced back in 2011, rising by 32.2%, helped by a strong upturn in export production. The immediate prospects for the Romanian market would appear to be inextricably linked with the country’s fiscal policy which is now geared towards meeting EU minimum tax targets.

Scope

- Official figures indicate a 6.9% fall in output in 2013 to 53.64 billion pieces, largely due to a fall in exports, but in 2014 production rose by 17.9% to 63.27 billion pieces, assisted by a strong rise in export production.
- Once a state monopoly, the Romanian cigarette market is today dominated by the three leading multinationals, BAT, JTI, and PMI, with BAT leading the market.
- The improved economy helped raise duty paid volumes in 2012, putting market volume 46.2% above 1990 levels but still well below the 2008 peak.
- Official figures indicate a 6.9% fall in output in 2013, largely due to a fall in exports, but in 2014 production rose by 17.9%, assisted by a strong rise in export production.

Reasons to buy

- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

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