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The Cards and Payments Industry in Brazil: Emerging trends and opportunities to 2020

The Cards and Payments Industry in Brazil: Emerging trends and opportunities to 2020

  • August 2017
  • 58 pages
  • ID: 3149316
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The Cards and Payments Industry in Brazil (BR): Emerging trends and possibilities to 2020


In 2016, debit card penetration in Brazil (BR) stood at 159.6, the more important in comparison to its regional peers - Chile with 122.2, Mexico (MX) with 113.3, Venezuela with 92.4, Argentina (AR) with 91.5, and Colombia with 49.6. Peru had the lowest penetration with 47.3. Despite the country's economic progress, cash remains the primary payment instrument, as a portion of population - especially in rural areas - still do not have access to basic financial services. However, payment cards are emerging as a substitute for cash, as the government and banks begin to provide basic financial access to the unbanked population.

Pay-later card penetration in Brazil (BR) measured 83.5 cards per 100 individuals in 2016, compared to its peers: Argentina (AR) (87.0), Chile (74.4), Venezuela (59.1), Colombia (30.4), Mexico (MX) (25.1), and Peru (21.8). The increasing lower- and middle-class populations have fueled credit card penetration. In November 2010, the National Monetary Council made it compulsory for banks to provide basic credit cards with lower annual fees than cards offering benefits or rewards including air miles or insurance cover.

Brazilian e-commerce market posted a review-period (2012-16) CAGR of ~21.4 percent, increasing from $7.40bn (BRL24.10bn) in 2012 to $16.10bn (BRL52.40bn) in 2016, and is anticipated to reach $23.10bn (BRL75.10bn) by 2020. Payment cards remain the most popular payment method among online shoppers, accounting for 66.30 percent of the global e-commerce transaction value in 2016.

Banco Central do Brasil, the country's central bank, has simplified the process of opening a bank account, facilitating access to basic banking products including bank accounts and debit cards. Accounts can be opened by individuals free of charge in government-owned banks, with no maintenance fee charged. Furthermore, the government has introduced the Bolsa Familia program to benefit low-income families.

The market research "The Cards and Payments Industry in Brazil (BR): Emerging trends and alternatives to 2020" offers in-depth analysis of market trends in the Brazilian cards and payments industry. It offers values and volumes for a number of top performance indicators in the industry, including credit transfers, payment cards, cash, direct debits, and cheques during the review-period (2012-16e).

Strategic analysis report:

- Current and forecast values for each market in the Brazilian cards and payments industry, including debit, credit and charge cards.

- Detailed insights into payment instruments including credit transfers, cash, cheques, direct debit, and payment cards. It also, includes an overview of the country's main alternative payment instruments.

- E-commerce market analysis and payment methods.

- Analysis of several market drivers and regulations governing the Brazilian cards and payments industry.

- Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

Firms mentioned in this industry report: Caixa Econômica Federal, Banco Bradesco, Banco do Brasil, Banco Santander, Itaú Unibanco, Visa, Mastercard, American Express, Diners Club, Hipercard, Elo, Cielo, Banrisul.


- To increase credit card use, the National Monetary Council has implemented a number of measures in the form of reducing fees and interest rates on credit card transactions. Most recently in January 2017, it introduced restrictions to revolving credit lines offered by credit card issuers. Under the additional rule, whenever credit card holders enter a revolving credit pattern and are unable to pay off the debt within the first 30 days, the bank has to offer a credit instalment option to pay off the outstanding balance, with lower interest rates. Card issuers were given a deadline of April 3, 2017 to comply with the rule.

- The uptake of alternative payments is gradually growing in Brazil (BR), with banks and payment solution providers launching products and services in the sector. Samsung launched its mobile payment service Samsung Pay in Brazil (BR) in July 2016. The service is supported by main banks including CEF, Banco do Brasil, Brasil Pré-Pagos, Porto Seguro, and Banco Santander Brasil. Visa launched the Visa Checkout service in Brazil (BR) in October 2015. Visa Checkout is a payment solution that stores users' payment and shipping details, providing faster checkout on partner merchants' websites or apps. Similarly, Mastercard launched its Masterpass payment solution in Brazil (BR) in July 2015.

- The emergence of digital banks is likely to accelerate a shift towards electronic payments in Brazil (BR). Brazil-based fintech company Contro.ly launched its mobile-only bank Neon in July 2016. Consumers use facial recognition to access their account, as well as to perform additional transactions including transfers and payments. When clients sign up, they have to enroll in biometric authentication with their mobile phone by taking a selfie, which will be used for future authentications. Previously Nubank, the country's first mobile-only bank, was launched in September 2014, which also enables consumers to conduct banking transactions through their mobile phones.

Great reasons to purchase

- Make tactical business decisions, using top-level historic and forecast market data, related to the Brazilian cards and payments industry and each market within it.

- Comprehend the top market trends and growth opportunities in the Brazilian cards and payments industry.

- Assess the ambitious dynamics in the Brazilian cards and payments industry.

- Gain insights into marketing strategies used for different card types in Brazil (BR).

- Gain insights into main regulations governing the Brazilian cards and payments industry.

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