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Homewares in Germany, Euromonitor International

  • July 2015
  • 19 pages
  • Euromonitor International
Report ID: 3150721

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The trend towards social dining and entertaining friends and family at home contributed to a slightly better performance from homewares in 2014 compared to 2013. Nevertheless, the category posted a further marginal current value decline. Individuality and creativity are taking the place of exclusive and elegant dinner and table sets, with a certain degree of price-sensitivity intensifying the effect on homeware value sales. As price promotions and loyalty programmes put additional pressure on...

Euromonitor International's Homewares in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2019 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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