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Home Improvement in Germany, Euromonitor International

  • July 2015
  • 20 pages
  • Euromonitor International
Report ID: 3150770

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In 2014, the ongoing DIY trend drove the value sales of various categories within home improvement, proving its continuously high level of popularity. Even though the ageing and also quite busy German population partially lacks the time, skill and energy for every construction project at home on their own, many enjoy doing little repairs or projects as a hobby. Even when consulting professionals or working alongside them, consumers often pick their own materials and equipment, thereby...

Euromonitor International's Home Improvement in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2019 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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