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Global Social Networking Market 2016-2020

Social Networking Sector: Worldwide Forecast until 2020

  • December 2015
  • 62 pages
  • ID: 3170238
In this report:
The social network ad spending in South Korea was valued at $##.## million in 2015 and is forecast to grow at a CAGR of ##.##% to reach $##.## million by 2020.
The social network ad spending market in China was valued at $##.## billion in 2015, which is forecast to grow at a CAGR of ##.##% to reach $##.## billion by 2020.


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Market outlook of the overall social networking sector

Research's analyst anticipates the overall social networking market to increase at a compound annual Growth rate of around 18% during the projection horizon. Social media advertising has gained popularity over the past decade, primarily owing to the active participation of social media users. Social media advertising affords a solid platform for advertisers to exhibit their brands/products, especially during overall events, which are actively followed across the globe.

One of the reasons for the growth of advertisement spending on social media is the fact that social media acts as a platform that helps in directing search keywords toward the company's website, leading to increased website traffic and brand popularity/visibility. Besides, social media allows brands to interact with people by offering an effective platform for communication, thereby leading to bigger conversion rate and improved brand loyalty.

Segmentation by device and analysis of the social networking sector

- Social network advertisement spending on desktop computers

- Social network advertisement spending on mobile devices

Whereas desktop computers accounted for around 51.0 percent of the global social media advertisement spending during 2015, the industry is anticipated to shift significantly toward advertisement spending on mobile devices during the outlook period. This is primarily owing to the increasing usage of smartphones and tablets. Mobile devices help in effectively targeting plausible audience as most personal and professional interactions take place in these devices. Social media apps designed for mobile devices regularly track these interactions and farther increase the relevance of advertisements.

Geographical segmentation and analysis of the social networking sector

- Americas

- Asia-Pac

- Europe, Middle East and Africa (EMEA)

The sector in the whole Americas is mature as North America accounts for around 93.0 percent of the market share in the territory. It has a social media penetration of around 58.0 percent, which is the more important globally. Though this existing high penetration makes it arduous to attract additional users toward social media, it affords brands a broad base of target audience, resulting in better chances of monetizing their advertisement efforts.

What is the current competitive panorama? Who are the main vendors?

The overall social networking sector is leaded by, is monopolized by a few overall dealers. These merchants are constantly trying to innovate and update their platforms/solutions to keep up with the recent trends and developments in the industry. Mergers and acquisitions are frequent in the sector as main dealers such as Facebook, Twitter and Google try to acquire additional entrants in the sector in which they see meaningful potential.

The other main sellers in the market contain Instagram, iQIYI, Pinterest, Qzone, Renren, and Tumblr.

What are the main questions answered?

- What will the market value and the increase rate be in 2020?

- What are the most significant drivers yielding the overall social networking sector?

- What are the main segment trends affecting the growth of the overall social networking sector?

- What are the conditions to market growth?

- Who are the main vendors in this market environment?

- What are the opportunities in this industry and segment risks faced by the sellers in the overall social networking sector?

- Trending factors influencing the Americas's market shares, Asia-Pac, and Europe, Middle East and Africa (EMEA)?

- What are the main outcomes of the Porter 5 forces analysis of the overall social networking sector?

Market research company also provides customization on reports established on particular client requirement.

What are the associated reports?

- Social Network Marketing in the US 2015-2019

- Global Social games sector 2015-2019

- Global Outdoor Advertising Market 2015-2019

- Global Online Ad Spending Market 2015-2019

- Global TV Ad spending sector 2015-2019

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