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Baby Drinks Market - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 – 2021

Baby Drinks Industry in Europe: Forecasts to 2021

  • July 2015
  • 58 pages
  • ID: 3173478
In this report:
Infant formula dominated the baby drink market in 2014 and this trend is expected to continue throughout the forecast period of 2015 to 2021.
Branded baby drinks and high nutrition content of infant formula is expected to drive the baby drink market in Sweden as the parents are eager to provide a well balanced diet to their babies.

Summary

Table of Contents

Baby drinks consists of infant formula and baby juice. Baby juice refers to all types of natural fruit juices specially prepared for babies up to three years of age. Heinz All Ages and Gerber Ready-To-Drink Pear Juice are some of the main baby juice products. Infant formula is prepared from dried milk. Water is added into the dry milk for rehydration purpose. Infant formula contains all the vital nutrients and is a perfect complement of breast milk.

Baby drinks market in Europe (EU) is expected to be affected by different patterns of demand in the various countries of Europe. Changes in lifestyle and high nutrition content of infant formula are the principal reasons for consumer preference towards infant formula. Additionally to that, growth in number of working mothers have increased the sector demand for infant formula as they do not have enough time to breast feed their babies. Main factors responsible for the growth of infant formula includes busy lifestyles, high nutrition content and infant formula as a substitute for breast milk in the main countries of Europe. Main countries contain U.K, France (FR), Germany (DE), Italy (IT), Sweden and Spain (ES) among others. The distribution channel of baby juice is not so well established as infant formula with low penetration rate. Moreover high sugar content of baby juice makes it a less preferable option.

New product portfolio and growing health consciousness among parents along rigorous promotions by baby drinks manufacturers are the main drivers propelling to the growth of the baby drink market in EU. Infant formula is the most popular category of baby drink among distinct kinds of baby drinks, as it is a well established substitute of breast milk and parents are becoming more conscious about the health of their babies and nutrition content of baby drinks.

Baby drink market in Europe (EU) is split by product type into infant formula and baby juice. Baby juice market is farther split into ready to drink baby juice and concentrated baby juice. The industry for ready to drink baby juice is larger than concentrated baby juice market due to no preparation time engaged in it. Infant formula dominated the baby drink market in 2014 and this trend is forecast to continue throughout the forecast period of 2015 to 2021. Understanding of quantity and value of baby drinks is specified in the market research. The report also contains estimate from 2015-2021 and highlights current and future market trends. Analysis of distribution channel and brand shares of baby drinks in Spain (ES), U.K, France (FR), Germany (DE), Italy (IT), Sweden and Rest of EU is also provided in the industry report.

Area wise, the sector has been broken down into Spain, U.K, France (FR), Germany (DE), Italy (IT), Sweden and Rest of Europe (EU). Sweden is forecast to experience the more important increase rate over the outlook period. Branded baby drinks and high nutrition content of infant formula is forecast to drive the baby drink market in Sweden as the parents are eager to provide a well balanced diet to their babies. Also, lifestyle changes and rise in number of women who are working is also projected to drive the market demand for baby drinks.

Breast milk alone is not sufficient for providing all the nutrition requirement of increasing babies. Hence, baby drinks serves as perfect complement of breast milk. This factor is forecast to propel the industry demand for baby drinks as all the vital nutrients vitally for the growth of babies is included in it. Moreover to that, the company market share analysis of main players and providers in these areas are included in the study. Furthermore, baby drinks type in Spain (ES), U.K, France (FR), Germany (DE), Italy (IT), Sweden and Rest of EU are provided in the study.

Leading players included in the market research are Mead Johnson Nutrition Company, HiPP GmbH & Co, Nestle S.A., Danone and H.J. Heinz Company among others. Baby drinks in Europe (EU) is primarily distributed through convenience stores hypermarkets, pharmacies and supermarkets.

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