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Customer Experience Management Study-Singapore Life Insurance 2014

  • August 2015
  • 93 pages
  • Frost & Sullivan
Report ID: 3176851

Summary

Table of Contents

Customer Experience Management Study-Singapore Life Insurance 2014 : Benchmarking the industry excellence in delivering superior customer experience

In this first Customer Experience Management report for Singapore's Life Insurance industry, Frost & Sullivan explores the relationship of the experiences provided by life insurance companies for its customers. We look at the critical factors that influence customer behaviours throughout the three phases (pre-purchase, purchase and post-purchase) of their journey, through the companies' touch-points.

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