1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends

Boosting Small Midsized Businesses Email Marketing Effectiveness

  • August 2015
  • 24 pages
  • Frost & Sullivan
Report ID: 3186600


Table of Contents

Boosting Small Midsized Businesses Email Marketing Effectiveness : Powerful Email Platforms Help SMBs Become more Competitive

Email Marketing Trends

The following are key trends affecting email marketing platforms and how SMBs use these solutions:

- Continuous improvements. Email marketing vendors continue to refine their platforms. They offer mobile device optimization through responsive design, advanced personalization, and also enable video content, provide lightbox forms, and offer more templates. They also are adding new apps, such as those that provide campaign data. And there are improved application programming interfaces like API-triggered automated emails. 9857-76 4 Boosting SMB Email Marketing Effectiveness.

- Social channel shift from competition to partnership. Companies have found that social media complements but does not replace email for marketing. They’ve learned that customers prefer to use social channels for brand conversations, but not necessarily for purchases. As a result, vendors are offering SMBs the ability to add social links in their emails and email sign-up forms on social platforms.

- SMS integration. Companies now realize that SMS/text complements email marketing. Email marketing platform vendors are following up in kind with SMS capabilities. Companies use SMS for appointment reminders, delivery notifications, order and reservation confirmations, last minute sale alerts, and to let customers know that they’ve been sent email newsletters.

- Democratization of advanced features and techniques. SMBs increasingly use email methods and tools that were available or known only mainly to enterprises. Examples include analytics, marketing automation, drip campaigns, A/B testing, hard and soft bounce handling, and campaign and multichannel optimization.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Global Domain Names Industry

  • $ 4950
  • Industry report
  • July 2017
  • by Global Industry Analysts

This report analyzes the worldwide markets for Domain Names in Thousands by the following Segments: Country Code TLDs, and Generic TLDs. The report provides separate comprehensive analytics for the US, ...

Search Engines in the US - Industry Market Research Report

  • $ 1090
  • Industry report
  • July 2017
  • by Ibisworld

High-powered engines: Advertising demand will increase, benefiting the growing industry Abstract Search Engines in the US Over the five years to 2017, industry revenue is expected to grow. While most search ...

Global Digital Marketing Software Market Insights, Opportunity, Analysis, Market Shares And Forecast 2017 – 2023

  • $ 3900
  • Industry report
  • May 2017
  • by Occams

The global digital marketing software market is expected to grow with the CAGR of approximately 17.4% during the forecast period. The market growth has been attributed towards application across majo ...

Global Yellow Pages - Services

November 2016 $ 4500


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.