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Hair Care in Ecuador

  • May 2017
  • 24 pages
  • Euromonitor International
Report ID: 318991

Summary

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Added value attributes over and above basic product benefits attracted consumers to hair care in 2016.

In particular the use of natural ingredients and other compounds, such as keratin, biotin, honey, collagen, omega fatty acids, ginger, antioxidants and salt-free products, were some of the new potential characteristics used to attract young professional targets, as one of the segments which spends more money on these types of products, along with female adults in middle- to high-income groups.

Euromonitor International’s Hair Care in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2017

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