1. Market Research
  2. > Agriculture
  3. > Agricultural Products Market Trends
2015 NBJ Clean Label Report

2015 NBJ Clean Label Report

  • July 2015
  • 318 pages
  • ID: 3212471
  • Format: PDF
  • By Nutrition Business Journal


Table of Contents

Search Inside

The newest report from Nutrition Business Journal.

Farmers’ market themes of transparency, whole foods, and ethical sourcing increasingly inform consumers’ expectations across all nutrition categories. The Clean Label Report by Nutrition Business Journal provides a deep and broad look at how brands in the food & beverage and nutritional supplement spaces can position themselves to meet those demands. The report covers everything from non-GMO sourcing constraints to what reformulations mean for profit margins to which label claims have the most traction with consumers. Whether or not the term “clean label” becomes a consumer term or just industry short hand, it’s clear that brands that don’t embrace clean-label principles are going to fall behind.

Executive Summary
“Clean label” is a funny term. No one in the industry seems to agree on an exact definition, yet suppliers, manufacturers, and retailers are increasingly responding to and driving the movement. Few consumers have even heard of the term, yet more and more of them are demanding food, supplement, personal care, and household products that adhere to its strictures of fewer synthetic ingredients, fewer ingredients overall, “free-from” formulations, and transparent supply chains. While what precisely qualifies a product as “clean” shifts from person to person, there are certain things that clearly place a product squarely in the “unclean” camp. These are obvious things like high-fructose corn syrup, GMO ingredients, parabens, and artificial flavors and colors, and lesser knowns like carageenan, soy lecithin, and sodium phosphates. So while only 23 percent of consumers surveyed say they have heard the term “clean label” and have at least some idea what it might mean, 83 percent say they actively try to avoid high-fructose corn syrup, and 71 percent say “no” to artificial colors and flavors. And, indeed, as the data on the following pages shows, those and other ingredients are quickly on their way out of the natural channel, with mass retail following suit.

In this first-ever Nutrition Business Journal Clean Label Report, we use data and insights from NBJ, New Hope’s NEXT Trend Tool, and other sources to detail where those label villains show up, the shelves they’re
disappearing from, how suppliers and manufacturers are replacing them, and how smart brands are leveraging consumer demand to their advantage. This remport includes sales and growth estimates for natural and organic foods and beverages, dietary supplements, ingredients, and person-care products. Additionally, you will find:

- Qualitative and quantitative consumer data, including sentiment, purchase intent, and weighted values for label claims
- Analysis and discussion of trends driving the clean label movement, including product innovation and marketing strategies
- Detailed sections for ingredient and product categories like non-GMO, ancient grains, organic, and gluten-free
- Sales figures for the top ingredient-supply companies
- A spreadsheet with all included data for presentations and reports

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.


Reportlinker.com © Copyright 2020. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on