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Market Research and Investment Prospect Forecast of Battery Motorcycle Industry in China, 2015-2020

  • August 2015
  • 137 pages
  • Huidian Research
Report ID: 3212506

Summary

Table of Contents

6. Competition Pattern of Battery Motorcycle Industry

6.1 Concentration Ratio

6.1.1 Market Concentration Ratio
After several rounds of industry shuffling, the battery motorcycle industry competition is relatively sufficient with high marketization degree and low market concentration ratio, but, with the survival of the fittest in market, gap has occurred among battery motorcycle manufacturers in respects of enterprise scale, earning power, competitiveness and market influence with obvious stratification.

The battery motorcycle manufacturers with production capacity for 1.5 million battery motorcycles are classified into the first echelon, these manufacturers attach importance to technical innovation, product upgrade and sale network construction with high brand influence, comprehensive strength and market awareness, and they are the front-line brand enterprises. In addition, some manufacturers with certain production scale and brand influence and with production capacity for 500 thousand battery motorcycles are backbone force for industry development, their brand activity and unilateral advantage are enhanced constantly. Also, some enterprises are active on sale channels and terminals, compared with the above two kinds of brands, such brands of enterprises still lag behind in respects of production and sales scale, but have powerful competitiveness in local areas and fields. The formation of brand competition pattern determines the competition pattern and future trendf battery motorcycle industry, the market shares of front-line brands will grow steadily and brand influence will be enhanced constantly, which begins to influence the operation tempo of battery motorcycle industry.

Fig.50: Market Concentration Ratio of Battery Motorcycle Industry, 2014

Source: China National Light Industry Council, Huidian Research

6.1.2 Enterprise Concentration Ratio
With the further concentration of market, the enterprises with brand rallying point, highlighted channel advantages and high-quality products will obtain broader development space, and industry profits will concentrate into these advantageous enterprises gradually.

Fig.51: Enterprise Concentration Ratio of Battery Motorcycle Industry, 2014

Source: China National Light Industry Council, Huidian Research

6.1.3 Regional Concentration Ratio
At present, the block pattern of three largest manufacturing bases (Tianjin, Jiangsu and Zhejiang) has been formed. In addition, Shandong, Guangdong and Henan etc have also become the rallying points of battery motorcycle manufacturers. The brands with competitiveness are highlighted, and their influence is improved considerably. Many brands and manufacturers without competitiveness fade out gradually and the batter motorcycle industry concentrated into North China, East China and South China gradually.

Fig.52: Regional Concentration Ratio of Battery Motorcycle Industry, 2014

Source: China National Light Industry Council, Huidian Research

6.2 Competition Pattern

6.2.1 Industry Competition, 2010-2014
Because of the low entry barrier, many enterprises enter into battery motorcycle manufacturing industry. At present, there are more than 1000 manufacturers holding valid manufacturing license, the market concentration ratio is not high. The number of battery motorcycle manufacturers is larger and dispersed, the overall equipment level of enterprises is low, the enterprise scale is small and the market concentration ratio of battery motorcycle is not high.

With the increasingly fierce competition of battery motorcycle brands, the brand concentration ratio keeps rising. During the differentiation of brands, the brand competition pattern has been formed basically. The front-line of brands attach importance to technical innovation, product upgrading and updating as well as construction of sales network, their brand influence, comprehensive strength and market awareness are high. The main rivals of front-line enterprises include: Yadea Technology Group, AIMA Technology Co., ltd., Zhejiang Luyuan E-Vehicle Co., Ltd., Jiangsu Xinri E-Vehicle Co., Ltd. etc.

6.2.2 Product Competition, 2010-2014
The domestic battery motorcycle brands take most of market shares in China, accounting for 90%? The foreign-funded brands, such as: YAMAHA, only accounted for 10% of market shares. The battery motorcycle market in China is under perfect competition state with fierce market competition. The domestic brands have obvious price and cost advantages and take the advantageous position in market competition.

Fig.53: Market Share Comparison of Domestic and Overseas Brands of Battery Motorcycles


Source: China National Light Industry Council, Huidian Research

6.2.3 Market Competition, 2010-2014
The battery motorcycle industry competition is relatively sufficient with high marketization degree. At present, there are more than 1000 manufacturers holding valid manufacturing license. The number of battery motorcycle manufacturers is larger and dispersed, the overall equipment level of enterprises is low and the enterprise scale is small.

6.2.4 Market Concentration Ratio, 2010-2014
The market concentration ratio of battery motor industry is not high. Up to now, the top 10 battery motorcycle manufacturers account for about 40% of market shares. with the survival of the fittest in market, gap has occurred among battery motorcycle manufacturers in respects of enterprise scale, earning power, competitiveness and market influence with obvious stratification, the market resources gradually concentrate into advantageous enterprises and the market concentration ratio are improved constantly.
6.2.5 Key Enterprises’ Dynamics in China, 2010-2015
The mainstream enterprises improve production scale steadily, reduce production cost, increase market shares and enlarge market influence. With the constant improvement of brand influence of advantageous enterprises, the market concentration ratio of battery motorcycle industry is improved constantly.
The R&D of battery motorcycle products takes consumption group as guidance, the product structures of manufacturers develop toward diversification, and product innovation has become the core competitiveness built by mainstream enterprises with all strength.

Fig.54: Development Direction of Mainstream Battery Enterprises in China

Source: Huidian Research

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