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Segmentation: Sources & Spending

Segmentation: Sources & Spending

  • August 2015
  • 60 pages
  • ID: 3223216
  • Format: PDF
  • By Parks Associates


Table of Contents

Segmentation: Sources and Spending analyzes trends in video spending and consumption. It breaks out consumption and spending data by source (OTT, discs, pay-TV services, etc.) in order to identify changes in consumption and spending habits by consumer segment. It also identifies which segments are most and least likely to engage in cord-cutting and cord-shaving behaviors and analyzes the problem of consumers using over-the-top subscriptions held by people outside of their home.

Analyzes trends in video spending and consumption

The average broadband household spends $9 per month on Internet video
View TOC

Key Topics

Consumer segmentation based on video consumption, with an analysis of sources, spending, and viewing platforms

Video consumption by source, including broadcast, pay-TV, packaged media content, and Internet video

Consumer preferences for video viewing platforms, including websites and apps

Analysis of video consumption vs. expenditure


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