1. Market Research
  2. > Financial Services
  3. > Banking
  4. > Payments
  5. > Credit Card Market Trends

Co-Branded and Affinity Cards in the U.S., 5th Edition

  • August 2015
  • 192 pages
  • Packaged Facts
Report ID: 3248575

Summary

Table of Contents

Search Inside

In 2014, co-branded credit cards generated $809 billion in U.S. purchase value: Visa leads network operators with a 47% share, followed by MasterCard (30%) and American Express (23%). Competition is intense, as a growing bevy of players chase a finite universe of affluent prospects with more rewards and broader, deeper card features and benefits. But co-branded cards can be further leveraged to draw more Millennials into the cards and broader banking mix, bringing smiles to card partners and issuers alike. And at a time when the concept of brand loyalty is on the ropes, well-positioned issuers can leverage merchants’ need for sophisticated loyalty marketing strategies.

Co-Branded and Affinity Cards in the U.S., 5th Edition provides a wealth of insight on trends shaping this increasingly competitive industry, helping market participants plan their co-branded relationships and strategies.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

The Cards and Payments Industry in Israel - Emerging Trends and Opportunities to 2020

  • $ 2750
  • Industry report
  • April 2017
  • by GlobalData

The Cards and Payments Industry in Israel - Emerging Trends and Opportunities to 2020 Summary Israel is one of the most developed payment card markets in the Middle East. Consumers in Israel are prolific ...

Credit Card Issuance in Australia - Industry Market Research Report

  • $ 905
  • Industry report
  • May 2017
  • by Ibisworld

Borrowed time: Revenue has declined due to fewer interest-accruing credit card accounts Credit Card Issuance in Australia The industry issues credit and charge cards to businesses and consumers. These ...

Credit Cards in South Korea, MarketLine

  • $ 350
  • Industry report
  • March 2017
  • by MarketLine

Credit Cards in South Korea Summary Credit Cards in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.