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Consumer and Market Insights: Soup Market in Colombia

  • August 2015
  • 44 pages
  • GlobalData
Report ID: 3260700

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Summary
Low inflation rate, growing GPD per capita and a large base of young population create favourable climate for the consumer packaged goods sector in Colombia. Rising food price inflation did not affect the consumption in the Colombian Soup market. The Dried Soup (mixes) category will gain maximum market share in value terms during 2014-2019. Hypermarkets and Supermarkets is the leading distribution channel for the Canned/Ambient Soup and Frozen Soup categories. Box is the preferred Outer type in the Colombian Soup market.

Key Findings
- The Colombian Soup market is forecast to grow at a marginally higher rate in both value and volume terms during 2014-2019 compared to 2009-2014

- The Dried Soup (mixes) category accounted for 80.4% of the Colombian Soup market volume followed by Canned/Ambient Soup with a 14.8% share in 2014

- Canned/Ambient Soup will be one of the fastest growing categories by value during 2009-2019

- Hypermarkets and Supermarkets and Food and Drinks Specialists are the leading distribution channels in the Colombian Soup market

-  Maggi is the leading brand in the Dried Soup (mixes) category

Synopsis
The report on the Soup sector in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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