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Quarterly Beverage Tracker Second Quarter 2015: The Netherlands

  • August 2015
  • 40 pages
  • GlobalData
Report ID: 3260763

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Summary
The Dutch economy experienced solid recovery in Q2-15, with GDP estimated to have grown for the fifth quarter in a row, as well as unemployment dropping below 7%. This helped drive both business, and consumer confidence. Despite positive economic conditions, disappointing weather hampered the overall growth of the commercial drinks markets. Carbonates suffered in particularly as negative press continued to intensify.

Key Findings
- The economy is finally showing strong signs of growth, with consumers gaining confidence

- The total market of commercial drinks saw a slight growth of 0.25%, showing promise for the future

- Soft drinks contracted marginally at 1%, in the face of neutral weather which would have caused a comparative loss as last year's Q2 was very warm

- Ahold and Delhaize announced their merging, which is a momentous moment in retail history for The Netherlands and Belgium

Synopsis
Canadean's Netherlands Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Netherlands beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in the Netherlands to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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