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Quarterly Beverage Tracker Second Quarter 2017: Romania

Quarterly Beverage Tracker Second Quarter 2017: Romania

  • August 2017
  • 31 pages
  • ID: 3260766
In this report:
The category is expected to expand linearly for the remainder of 2017 and is forecast an overall growth of ##% in 2017 compared to the previous year
Pepsi Max received a new brand image, driving low calorie cola consumption, while Fanta received a new flavor extension (Fanta Drango) and TCCC launched its 'one brand' campaign, notably benefitting Coca-Cola Zero

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Quarterly Beverage Tracker Second Quarter 2017: Romania

Brief

GlobalData's Romania Quarterly Beverage Tracker Q2-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential up-to-date report for keeping recent with the recent industry performance and developments on a quarterly basis, covering:

- Top line consumption volumes for Q2-2017 vs Q2-2016, moving annual totals, full year 2016 provisional data and 2017 forecasts for all beverage categories.

- Carbonates consumption data for Q2-2017 vs Q2-2016, moving annual totals, full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and top flavor.

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.

- Insightful and valuable analysis of the drivers behind the recent quarterly trends and assumptions for full year 2017.

Overview

- Budget income collections deferred below expected levels and public investments were limited

- However, consumer confidence remained high during Q2-17, driving consumption for the majority of categories

- This was in spite of political uncertainty surrounding the additional Prime Minister and cabinet ministers and adjustments to electoral promises regarding wage increases, which had little impact on consumer spending habits

- Top players capitalized on the positive move through frequent additional product launches and strong marketing campaigns

- Easter had a meaningful impact on late March sales, and Q2-17 consumption estimates were influenced by the abnormal sell-in data for April.

Great reasons to purchase

- Gain an detailed understanding of the most current trends in the Romania beverage industry to support and enhance your tactical planning.

- Investigate the recent quarterly and emerging annual trends in Romania (RO) to back your marketing initiatives.

- Analyze the recent beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.

- View a selection of the main quarterly additional soft drinks product launches and analyze competitor activity.

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine alternatives for product innovation.

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