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Quarterly Beverage Tracker Second Quarter 2015: Serbia

  • August 2015
  • 28 pages
  • GlobalData
Report ID: 3260767

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Summary
Consumption has been directly hit by austerity measures and public budget cuts. Last year's flooding did not repeat itself this year reducing the need for packaged water as tap water supply was back to normal. Foreign investment is needed to try and drive down the high numbers of unemployment. Squash/syrups are the only category with any relevant share in PL.

Key Findings
- The transition from juice to nectars to still drinks is continuing as leading still drinks players implemented aggressive price promotions

- The chilled segment helped dairy to remain relatively flat

- PepsiCo introduced heavy price reductions pushing the growth of carbonates

- Beer volumes grew after ATL support was blocked last year due to the flooding

Synopsis
Canadean's Serbia Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Serbia beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Serbia to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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ref:plp2015

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