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Gluten-free Products Market by Type, Distribution Channel And Region - Global Forecast to 2023

Gluten-free Products Market by Type, Distribution Channel And Region - Global Forecast to 2023

  • September 2018
  • 165 pages
  • ID: 3289687
  • Format: PDF
  • By MarketsandMarkets


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The gluten-free products market is projected to grow at a CAGR of 7.6%.

The gluten-free products market is estimated to be valued at USD 4.48 billion in 2018 and is projected to reach USD 6.47 billion by 2023, at a CAGR of 7.6% from 2018. The market is driven by increased diagnosis of celiac disease and other food allergies, and awareness about the health benefits associated with the adoption of special dietary lifestyles. Relatively high costs of gluten-free products than conventional gluten-containing products are the major restraints for the growth of this market.

Snacks & RTE products are projected to be the fastest-growing type of gluten-free products from 2018.

The snacks & RTE products segment is projected to grow at the highest CAGR during the forecast period.Breakfast cereals and snack bars are the most preferred products consumed by individuals of different age groups.

As a result, major food manufacturers are focusing on venturing into gluten-free snacks & RTE products, to tap into the ever-growing segment and strengthen their position in the market.

The conventional stores segment is projected to be the fastest-growing form of gluten-free products from 2018 to 2023.
The gluten-free products market, by distribution channel, is estimated to be dominated by the conventional stores segment and is projected to be the fastest growing segment from 2018 to 2023.Conventional stores have continued to be a preferred and convenient option for the consumers as it offers a diverse range of products.

Additionally, ease of access and premium-quality products are expected to boost the sales through this channel.

North America set to lead the gluten-free products market with the largest share in 2018.
According to the Celiac Disease Foundation, the incidence rate of celiac disease amongst Americans stands at 0.5% in 2018. About three million Americans have celiac disease and a further estimated 40 million suffer from gluten-intolerance or sensitivity. It has also been estimated that the number of celiac patients in the region is projected to double every 15 years. Due to this reason, consumers prefer opting for a gluten-free diet, which has encouraged manufacturers to diversify and expand their gluten-free product portfolio in the region. The product segment is experiencing the maximum demand in the region due to the increasing preference for gluten-free foods in the bakery segment. Gluten-free baking ingredients and gluten-free baked goods are widely consumed by manufacturers and consumers, respectively, due to their health benefits.
The breakdown of the primaries on the basis of company type, designation, and region, conducted during the research study, is as follows:
• By Company Type: Tier I: 55%, Tier II: 20%, and Tier III: 25%
• By Designation: C Level: 49%, D Level: 21%, and Others: 30%
• By Region: North America: 25%, Europe: 30%, Asia Pacific: 35%, and RoW: 10%

Key gluten-free product manufacturing players include the following:
• The Kraft Heinz Company (US)
• The Hain Celestial Group, Inc. (US)
• Pinnacle Foods Inc. (US)
• General Mills, Inc. (US)
• Kellogg Company (US)
• Hero AG (Switzerland)
• Barilla GER Fratelli SPA (Italy)
• Pasia Plc (Finland)
• Dr. Schar AG/SPA (Italy)
• Farmo SPA (Italy)
• Freedom Foods Group Limited (Australia)
• Genius Foods (UK)
• Enjoy Life Foods (US)
• Norside Foods Ltd. (UK)
• Warburtons (UK)

The key players in the gluten-free products market adopted new product launches as their key growth strategy to increase their market shares and profits. Mergers & acquisitions accounted for the second-most important form of growth strategy to be adopted by market players.

Research Coverage
The report analyzes the gluten-free products market across different types and regions.It aims at estimating the size and future growth potential of this market across different segments such as type, distribution channel, and region.

The report also includes an in-depth competitive analysis of the key players in the market along with their company profiles, recent developments, and key market strategies.

Reasons to buy this report:
• To get a comprehensive overview of the global gluten-free products market
• To gain wide-ranging information about the top players in this industry, their product portfolios, and key strategies adopted by them
• To gain insights of the major countries/regions in which the gluten-free products market is flourishing

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