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Consumer and Market Insights: Fragrances Market in Brazil

Brazil: Fragrances Market Market

  • August 2015
  • 48 pages
  • ID: 3289697
In this report:
The Brazilian Fragrances market is expected to register volatile growth in US dollar terms during 2009-2019 due to fluctuating exchange rates
The volume consumption of Fragrances in Brazil is valued at ##.## million units as on 2014, of which the Female Fragrances category at ##.## million units accounts for ##.##% share.

Summary

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Brief

The Fragrances market in Brazil (BR) is forecast to register high growth in value and volume terms during 2014-2019, owing to the general custom of wearing Fragrances among the Brazilian consumers. Female Fragrances is the leading category by value sales and is also forecast to register quickest growth during 2014-2019. The penetration of private label products in the Brazilian Fragrances market is low but grew at a bigger Compound annual growth rate than brands during 2011-2014.

Main highlights

- The Brazilian Fragrances market is forecast to register high growth at a CAGR (Compound annual growth rate) of 5.90 percent during 2014-2019 supported by the presence of big young population who follow the general custom of wearing Fragrances

- Of the three Fragrances categories analyzed, Female Fragrances will remain the most important category as well as is forecast to be the quickest increasing category at a compound annual growth rate (CAGR) of 6.40 percent during 2014-2019. Mass Female Fragrances is the biggest value segment with a share of 78.20 percent in the category in 2014

- The Brazilian Fragrances market is dominated by domestic players including Grupo Boticario, Natura Cosmeticos SA

- The use of Glass as a packaging material in the Brazilian Fragrances market is forecast to grow at a CAGR (Compound annual growth rate) of 4.00 percent during 2014-2019

- Health and Beauty Stores was the leading distribution channel for Fragrances and accounted for 34.60 percent distribution share in 2014 while sales through Department Stores had registered the quickest growth at a compound annual growth rate (CAGR) of 7.80 percent during 2011-2014

Abstract

Canadean's Consumer and Market Insight report on the Fragrances market in Brazil (BR) offers business insights on high growth categories to target, forecasts in the usage of packaging materials, types and closures category level distribution data and brands market shares.

- Key players: Market share of brands and private labels, containing private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels including Hypermarkets and Supermarkets, Department Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: bottle and others.

Great reasons to purchase

- Identify high plausible categories and explore farther market opportunities established on exhaustive value and volume analysis

- Existing and new competitors can analyze main distribution channels to identify and evaluate forecasts and alternatives

- Gain an understanding of the global ambitious landscape established on in-depth brand share analysis to plan effective market positioning

- Our team of analysts have placed a meaningful emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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ref:plp2015

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