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Consumer and Market Insights: Fragrances Market in Denmark

  • September 2015
  • 45 pages
  • GlobalData
Report ID: 3289703

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Summary
The Fragrances market in Denmark is forecast to register marginally higher growth in value and volume terms during 2014-2019 compared to 2009-2014. Female Fragrances is the leading category in the market while Male Fragrances and Unisex Fragrances categories are forecast to grow at a higher rate than the Female Fragrances category in terms of value during 2014-2019.

Key Findings
- The Fragrances market in Denmark is forecast to register marginally higher growth in value and volume terms during 2014-2019 compared to 2009-2014

- Male Fragrances and Unisex Fragrances categories are forecast to grow at a higher rate than the Female Fragrances category, registering growth at a CAGR of 2.1% each during 2014-2019.

- Glass is the most used packaging material, accounting for 97.3% share in the Fragrances market in Denmark

- Clinique, Hugo Boss, Van Gils, and Giorgio Armani are the preferred brands in the Danish Fragrances market

Synopsis
The Consumer and Market Insights report on the Fragrances Market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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