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Consumer and Market Insights: Fragrances Market in Hungary

Hungary: Fragrances Market Market

  • September 2015
  • 45 pages
  • ID: 3289708
In this report:
The volume consumption of Fragrances in Hungary was ##.## million units in 2014, of which the Female Fragrances, at ##.## million units accounted for ##.##% share, it was followed by Male Fragrances with a ##.##% market share by volume during 2014.
The volume sales of Fragrances is forecast to grow from ##.## million units in 2014 to ##.## million units in 2019 to register growth at a CAGR of ##.##% during 2014-2019.

Summary

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Brief

Declining inflation rates and growing disposable income in Hungary (HU) support the growth of consumer packaged goods market. In terms of market size the Hungarian Fragrances market is led by Female Fragrances category. Avon was the leading brand across types in 2014 in the Hungarian Fragrances market.

Main highlights

- Across the three analysed categories, the Female Fragrances is the leading category in terms of market size and is also forecast to register the quickest value growth at a compound annual growth rate (CAGR) of 2.10 percent during 2014-2019.

- The Mass Fragrances segment holds the main market share in both the Male and Female Fragrances categories, while Premium Fragrances segments with 63.80 percent share leads within the Unisex Fragrances category.

- The Hungarian Fragrance market is challenging with brands such as Avon, Adidas and 4711 accounts for main market share.

- Hypermarkets and Supermarkets led the distribution of Fragrance products in Hungary (HU) and accounted for 65.30 percent distribution share in 2014, followed by Health and Beauty Stores with a 12.20 percent share.

Abstract

The Canadean's Consumer and Market Insights report on the Fragrance sector in Hungary (HU) offers business insights on high growth categories to target, forecasts in the usage of packaging materials, types, closures, and info on category level distribution and brands market shares.

- Key players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels including Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores and more

- Packaging data: usage of distinct packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: Glass, rigid plastics, others; containers: Bottle and others

Great reasons to purchase

- Identify high plausible categories and explore farther market opportunities established on exhaustive value and volume analysis

- Existing and new competitors can analyze main distribution channels to identify and evaluate forecasts and alternatives

- Gain an understanding of the global ambitious landscape established on in-depth brand share analysis to plan effective market positioning

- Our team of analysts have placed a meaningful emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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Fragrance

ref:plp2015

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