1. Market Research
  2. > Software Market Trends

Wireless Carrier Strategies in the Mobile Business-to-Employee (B2E) Applications Sector 

  • September 2015
  • 26 pages
  • Frost & Sullivan
Report ID: 3305887


Table of Contents


Mobile business-to-employee (B2E) software applications continue to grow in popularity as companies experience the positive impacts these solutions have on worker productivity and customer satisfaction.

The North American wireless carrier has been a driving force behind this market, helping to open up mobile B2E opportunities to previously ignored customer segments. For many years, while very large enterprises were able to afford to build their own customized B2E apps, most small and mid-sized businesses (SMB) did not have the resources to do the same. Recognizing this void, small mobile-first application developers created affordable, cloud-based, prepackaged mobile worker apps
that SMBs could easily deploy and manage. The carrier became a major reseller of these apps, providing these early prepackaged application developers with a direct, affordable avenue into the small and mid-sized business market.

This has been a win-win relationship in many ways. The app developers enjoy a powerful distribution channel. And savvy carriers broadened their mobile strategies beyond just negotiating the next smartphone manufacturing contract. Historically, carriers had focused on promoting mobile devices and data plans; however, the more visionary operators realized they must also give their customers reasons to use those devices and plans—i.e., mobile applications. Otherwise, ARPU (average revenue per user) can stagnate and customer churn can heighten.
This study examines the current mobile B2E strategy of each of the major North American wireless carriers. Mobile-first apps (not mobilized desktop solutions) are the focus of discussion.

Executive Summary

Wireless carrier strategies in the mobile business-to-employee applications sector exhibit a wide degree of variation. A minority have embraced this category, vetting the offerings of top-tier application developers, building a comprehensive selection of mobile-first worker apps, and leveraging their powerful carrier brands and ubiquitous presence to promote these mobile solutions to an initially wary set of prospects.

Unfortunately, the majority of today’s carriers have taken a less proactive approach. They have either decided not to participate in the mobile B2E category at all, or they assembled a small app portfolio five to ten years ago and have made few changes since.

This inability or refusal to lead on mobile worker software solutions may explain, in part, why fewer North American businesses are choosing wireless carriers as their preferred mobility partner.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Worldwide Video Game Console Market Shares, 2016: The Microsoft-Sony Hardware War Takes a Toll

  • $ 4500
  • Industry report
  • May 2017
  • by IDC

This IDC study examines and contrasts the performance of the leading home video game console hardware makers and related game software providers in 2016. The market share changes of the Wii U, Wii, PlayStation ...

Western Europe Enterprise Mobile Application Development Platform Forecast, 2016-2021

  • $ 4500
  • Industry report
  • May 2017
  • by IDC

This IDC study examines the Western European Enterprise Mobile Application Development Platform (MADP) software market from 2016 to 2021. The document also identifies key market and technology developments ...

Western Europe Application Life-Cycle Services Forecast, 2017-2021

  • $ 4500
  • Industry report
  • May 2017
  • by IDC

Automation, analytics, and artificial intelligence (AI) are three of the biggest influences in the application services market today. Application services providers must build out IP and tools to drive ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.