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Mega to Micro: Trends Shaping India’s Consumers

  • June 2015
  • 44 pages
  • Euromonitor International
Report ID: 3310202

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Consumer behaviour in India is changing rapidly as economic growth trickles down to a broader audience and fuels the emergence of a more confident, expectant consumer. What sets India apart is the sheer scale of its growing consumer base, which spans such a wide range of purchasing power and yet is embracing its new identity all along the spectrum. In this briefing, we highlight some key consumer traits and look at the types of categories set to perform well amid this optimism. ...

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

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