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Intermediaries in Kenya

Intermediaries: In-depth Industry Report in Kenya

  • October 2017
  • 12 pages
  • ID: 3320946
In this report:
The entry of Airbnb in short-term rentals is also set to intensify competition in the lodging industry as travellers are expected to take advantage of Airbnb's lower prices compared to the rates offered by hotels.
In response to the growing business travel market in Kenya, intermediaries such as Jumia Travel are offering their services at a subsidised market rate, usually referred to as a corporate rate, in order to gain a competitive advantage over direct bookings.

Summary

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Business and corporate sales stimulated growth in intermediaries in Kenya (KE) in 2017. The country's growing fame as a business and conference destination in the territory boosted the value sales of intermediaries during the review period. Most intermediaries offer lower price quotes for their clients in order to make them more challenging. Additionally, intermediaries is considered a convenient option as these operators eliminate the tedious process that one would encounter when making a direct booking.

Euromonitor International's Intermediaries in Kenya report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date data on the market situation 2012-2016, permitting you to recognize the sectors generating growth. It highlights the top firms and presents strategic overview of top factors impacting the market - new legislative, technology or pricing issues. Background data on annual leave, annual holiday and disposable income is also contained. Projections to 2021 expose how the segment might evolve.

Product analysis:

Intermediaries Air Sales Only, Intermediaries Car Rental Sales Only, Intermediaries Corporate Business Sales, Intermediaries Cruise Sales, Intermediaries Leisure Sales, Intermediaries Lodging Sales Only, Intermediaries Offline Sales, Intermediaries Online Sales, Intermediaries Other Sales, Intermediaries Other Transport Sales Only, Intermediaries Package Holidays Sales, Intermediaries Travel Insurance Sales Only.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Intermediaries market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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