1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
The Market Research Industry in South Africa 2018

The Market Research Industry in South Africa 2018

  • June 2018
  • 68 pages
  • ID: 3343858
  • Format: PDF
  • By Who Owns Whom


Table of Contents

Search Inside

The Market Research Sector in South Africa:
While the global revenue of the market research industry increased by 2.3% in 2016 to exceed US$44.5bn or approximately R560bn, the African market research industry demonstrated net growth of 22.7%. In the same year, data from the European Society for Opinion and Marketing Research (ESOMAR) indicated year-on-year growth of 17.3% for the South African market research industry, signalling an upward growth trend for the first time in five years. Despite micro and small enterprises making up 70% of the domestic sector, they generate only 20% of industry turnover.

A Lack of Transformation:
The market research industry continues to be dominated by global players and a few local operators who together account for between 55% and 60% of industry turnover. Role players believe that one of the problems regarding transformation is that large multinationals are able to exploit B-BBEE legislation to achieve better B-BBEE scores. Companies focus on establishing Public Benefit Organisations and trust companies to improve their B-BBEE scores but overall there has been very little real transformation. Most companies in the sector are Small, Medium and Micro Enterprises (SMMEs) and more than 75% of South African Market Research Association (SAMRA) members have an annual turnover of less than R10m making them Exempt Micro Enterprises in terms of the B-BBEE Act.

Report Coverage:
The report on the South African market research sector focuses on conditions and recent developments in the sector, the growing importance of digital technologies and other factors influencing the success of the industry. Profiles for 24 South African-based companies are provided, ranging from multinational, Kantar TNS South Africa and its local subsidiaries, Kantar Insight, Kantar Millward Brown and The Added Value Group, to local black-owned companies Plus 94 Research (Pty) Ltd, Mictert Marketing Research CC and Quest Research.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers
IDC MaturityScape: Future of Customer 1.0

IDC MaturityScape: Future of Customer 1.0

  • $ 4104
  • June 2019

This IDC study describes the IDC MaturityScape for the future of customer (FOC). IDC developed a FOC maturity model to help brands assess their current digital customer experience delivery capabilities ...

Influencer Marketing Platform Market by Component, Application, Organization Size, End User And Region - Global Forecast to 2024

Influencer Marketing Platform Market by Component, Application, Organization Size, End User And Region - Global Forecast to 2024

  • $ 5650
  • July 2019

Customers’ shift toward video-based content across over-the-top (OTT) space to drive the adoption of influencer marketing platform across end usersThe analyst expects the global influencer marketing ...

Global E-mail Marketing Industry

Global E-mail Marketing Industry

  • $ 5600
  • May 2019

This report analyzes the worldwide markets for E-mail Marketing in US$ Million.The US market is analyzed by the following Segments: Transactional Email, Acquisition Email, and Retention Email. The report ...

Seeds Market in US 2019-2023 $ 2500 June 2019


Reportlinker.com © Copyright 2019. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on