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Opportunities for Cholesterol-Lowering Ingredients

Opportunities for Cholesterol-Lowering Ingredients

  • January 2015
  • 187 pages
  • ID: 3350921
In this report:
According to industry reports, the global nutraceutical market reached $##.##bn in 2011, following a rapid
LDL-C from ##% to ##% between 1976-1980 and 2007-## occurring in parallel with increasing adoption of
Across all uses, beta-sitosterol is the most widely consumed phytosterol, accounting for ##% of total

Summary

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Brief

The unambiguous association between cholesterol levels and cardiovascular risk offers a compelling mandate for the development of cholesterol-lowering foods. This industry report unveils the rationale for the use of plant stanol and sterols in lowering blood cholesterol, examines the current market, considers future growth potential, and identifies particular areas of opportunity.

Abstract

- Comprehend the scientific evidence underlying the use of foods enriched with plant stanols and sterols in lowering cholesterol levels.

- Assess the current regulatory environment and the opportunities and barriers to growth presented under distinct regulatory regimes.

- Analyze the growth of the overall market in foods enriched with phytosterols according to product type, bioactive component and geographic location.

- Understand market drivers and barriers to growth over the upcoming years in the overall market in foods enriched with plant stanols and sterols.

- Identify future market opportunities in this sector, and understand what is required to take advantage.

Great reasons to purchase

- Why are plant stanols and sterols well placed to take advantage of the demand for cholesterol-lowering foods?

- Who is purchasing foods enriched with plant stanols and sterols?

- Where is the industry anticipated to grow most strongly over the next five to 10 years?

- Who are the main players in the sector for foods enriched with plant stanols and sterols?

Key Findings

Consumption of foods enriched with plant stanols and sterols has been shown to have a clinically efficient effect on reducing LDL-C, and thus may be used as an alternative or in combination with statin therapy. Statin prescriptions have risen by 17.0 percent over the past five years, and the overall market in statins is predicted to reach $12.2bn by 2018.

Consumers of phytosterol-enriched foods account for only 3.0 percent of all adults, signaling a vast untapped market. The typical existing consumers are a middle-aged couple without young children. Plausible additional target groups contain the busy working parent, the hard-working professional, and individuals with a family history of cardiovascular disease.

Phytosterols are opaque in nature, and therefore cannot currently be added to clear foods and drinks. It is for this reason that all plant stanol- and sterol-enriched drinks are currently opaque, being milk- or yogurt-based or fruit juices. A manufacturer that can overcome this issue will be rewarded by a ambitious advantage in the drinks market.

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