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ForeSights: Cooking Carbonates

ForeSights: Cooking Carbonates

  • March 2015
  • 8 pages
  • ID: 3351052
In this report:
Additionally, co-branded food launches will create greater awareness about the different applications of carbonates in cooking and expand consumption occasions for colas and fruit-based carbonates.
According to Canadean Consumer's research, two thirds (##%) of consumers who drink carbonated drinks frequently cook an evening meal from scratch at least a few times a week .

Summary

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Brief

Recipes that use carbonated soft drinks as an ingredient in foods ranging from cakes to meat marinades are a common feature on different social media platforms and the Internet. There is untapped potential to commercialize this trend and develop product lines that target the scratch-cooking and food-space.

Abstract

- Consider emerging opportunities and segment risks in the fast-moving consumer goods market and gain insight into plausible future consumer behavior.

- Understand how the concept of cooking carbonates fits with current consumer trends.

- Gain insight and inspiration for repositioning carbonated soft drinks as a food ingredient.

Great reasons to purchase

- How can manufacturers reignite the stagnating carbonates market?

- What are the distinct avenues through which carbonated soft drinks can expand usage occasions?

- How can brands effectively market and promote carbonates as a food ingredient?

Key Findings

65.0 percent of consumers who drink carbonated soft drinks cook an evening meal from scratch at least a few times a week.

Nearly a quarter of consumers rank familiarity with or trust in the name of the manufacturer or brand as the more important priority when choosing food and drinks. Co-branding with food manufacturers will thus reassure skeptical consumers and help expand the carbonates category's existing consumer base.

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Related Market Segments :

Carbonated Soft Drink

ref:plp2015

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